1. A ______________________ channel is a method or way in which a producer makes a
product or service
available to the consumer.
a. Marketing
b. Delivery
c. Distribution
d. Production
2. Which of the following statements is INCORRECT?
a. Marketing people often refer to the location decision as the “4th P” in the
marketing mix.
b. Wholesaling is an indirect channel option.
c. Location is the most important reason for the success of any new business.
d. Franchising is special kind of distribution system,
3. Which of the following statements is INCORRECT?
a. Craft fairs and television home shopping are forms of retailing.
b. Successful entrepreneurs focus on the business-to-consumer distribution
channel.
c. New eyes research will help you evaluate business locations.
d. Distribution is an important factor in your location strategy.
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