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1. Identify a product oriented company and a service company that you believe ex

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1. Identifya product oriented company and a service company that you believe exhibits theuse of persuasive tactics in their marketing communications. For each company, explain technically what formsof persuasion they are using and the expected outcome(s). Then explain how you believe these practicesmay be contributing to or detracting from their reputation within theirrespective industries.2. (a) Choose a consumer and a business-to-business aproduct or service of interest. Afterreviewing the numerous marketing mixes presented and other sources you mightfind relevant, develop what you believe would be the most appropriate mixes foreach of the products and/or services you have chosen and you can’t use any ofthe 4Ps.(b) In each case, explain what perspectivedoes each element within your mixes represent (e.g., internal, external,competitive, consumer, collaborative)? Also, explain whom would be making thedecisions pertaining to your mix elements.(c) Justify why you believe your marketing mixesare the best. How do they differ? How do the differences between mixes suggestdifferent strategies?(d) In each case, explain what it is you are fundamentallyoffering via your mix(es).3. Identify organizationsthat you believe are using the three different pricing approaches (i.e.,cost-based, competitive-based, and market-based pricing). How did you determine their pricing method? What effects do you see playing out in theirrespective markets stemming from their pricing approach/strategy? What would you recommend?4. Based upon yourunderstanding of forward-looking metrics, create a “new” forward-looking metricthat is different from the ones identified in the chapter or elsewhere. Explain how it is forward-looking and how itshould be used for strategy purposes.

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