Goal
Your task is to create a 30 second radio commercial for a colleague that will help to increase business’ sales.
Role
You are a business owner who has an expertise in creating radio commercials.
Audience
The main audience of your project will be the target market of your colleague’s business.
Situation
You are a member of the local Chamber of Commerce. A friend who is also a fellow business owner has heard about an amazing radio commercial you created that has helped increase sales in your store. He has asked for you to create a radio commercial that will help him boost his sales too.
Product, Performance and Purpose
You will create a 30 second radio commercial that is the culmination of the pre-production, production, and post-production stages of audio creation. Your completed script and final audio file should be submitted. The radio commercial should be saved in an appropriate file format and bitrate. Your commericial should cleary demonstrate your knowledge of basic and advanced audio production by including at least 3 techniques that were learned in this unit.
Standards and Criteria for Success
Your radio commercial needs to persuade your colleague’s target market to spend and shop more in order to increase his business’ sales.