For this assignment, you will need to use your imagination and create an aviation product/service and apply the marketing mix to it. Address all four P’s in regards to your product/service that you will be providing. Each section of the marketing mix needs to be at least 100 words. I chose camping sites as a service to provided in a Fixed Base operator. Do research this please.
Four P’s are
Product – What is it ?
Price – How much and why
Place – where and why? where on an airport?
Promotion – where would you promote this service?
I wrote 50 words on product so you can get an idea. Or you can just add to it, each one of the P’s needs to be 100 words excluding name date and all that stuff. Let me know if you have any questions
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