5-1 Milestone Two: Marketing Strategy Framework?

There is no exact number of pages, basically just need all the topics answered and the template completed (I will send to you). I will also send you the information to use references from the textbook. I attached the other papers that might help you complete the paper. The subject is Dollar General going into Trinidad and Tobago. They will be bringing clothing that transforms into a t-shirt, dress, hood, etc. It is basically a wrap that will help with the different types of weather there and is cheap/affordable.

Here are the instructions: https://learn.snhu.edu/content/enforced/212582-INT…

Overview: For this milestone, you will craft marketing objectives; use the segmentation, targeting, and positioning (STP) framework to craft buyer personas; and

explain which foreign entry mode will allow your company to enter the new foreign market.

Prompt: In this milestone, you will add to your strategic international marketing plan by 1) crafting one or more succinct market objectives that your marketing plan and mix will pursue, 2) using the Buyer Persona Template to create buyer personas to illustrate the story behind your strategic positioning of your brand and product to each of the target segments you identify, and 3) explaining which foreign entry mode will allow your company to most competitively penetrate the new foreign market space.

Specifically, your submission should address the following critical elements:

1. Marketing Strategy Framework: In this section, you will first lay the groundwork and then develop strategic marketing objectives that best address your comparative global and target market strengths and weaknesses identified within your TOWS analysis. As you draft the purpose, consider factors such asgaining economies of scale, economies of scope/diversification, new market growth, escaping hostile domestic environment, resource-seeking, and knowledge-seeking.
   1. Identify the target market spaces that are the greatest opportunity for any company in your industry.
   2. Explain how rivalry conditions will impact the formation of your marketing objectives.
   3. Describe the purpose(s) your company has for international expansion as identified by your research.
   4. Outline the market share, financial, and branding expectations for the target market in the first 6, 12, 18, and 24 months.
   5. Based on your answers above, craft one or more strategic marketing objectives that best address the risks and opportunities identified withinyour TOWS analysis.
2. Segmentation, Targeting, and Positioning: In this section, you will use the STP framework to craft buyer personas of the major target market consumer segments that your strategic marketing plan will address.
   1. Use the provided template to craft a minimum of three buyer personas: two positive (most important) and one negative (most likely to object to purchase).
   2. Describe how the STP framework informed your creation of the personas.
3. Target Market Entry Mode: In this section, you will identify and defend the strategic entry mode you will pursue to gain access to your target market and the segments you have identified.
   1. Identify the strategic entry mode you will pursue.
   2. Explain how your TOWS analysis and market objectives drive your choice of entry mode.
   3. Explain how the trade-offs among organizational/market control, profitability, strategic flexibility, and foreign market risk were considered inyour decision.
   4. Discuss how your recommended entry mode might inform later marketing mix elements.

Rubric

Guidelines for Submission: Include your completed buyer persona template with this submission. Present data and graphics in an appendix as necessary. Follow the most recent APA guidelines for formatting and references.