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6-2 Milestone Six: Audiovisual Presentation

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My business is offering Marketing, Promotion and PR to a record label, artist and musicians.

Overview: For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have

been developing throughout your MBA coursework.

In Milestone Six, you will submit an audiovisual presentation (such as a webcam presentation or PowerPoint with audio) designed to pitch your concept to potential financial backers or senior executives. Your presentation should highlight the key elements of your business concept and implementation plan that are most likely to convince your audience to support the idea moving forward. Remember that while your audience wants to know you have thoroughly researched and planned out your idea, including implementation, they do not want a verbatim or lengthy repetition of the information in the business implementation plan when you pitch the idea. Instead, you should strategically select the information you will present and in how much detail based on your intended audience. You should bear in mind the key information they will want to know and the types of concerns they are likely to have, and anticipate the types of questions they are likely to ask.

Also bear in mind that financial or managerial support for a project often has as much to do with the individuals leading the project as with the concept. Backers need to be convinced of project leaders’ and key staff’s ability to be the face and drivers of the idea, as well as of their honesty and integrity. Since you are presumably one of the key team members, how you present is just as important as what you present in building audience trust. Be sure to communicate clearly and professionally throughout.

Note: If you plan to use a presentation software other than PowerPoint, please check in with your instructor to make sure your instructor can access the software you plan to use.

Critical Elements:

  •  Highlight the key elements of your business concept and implementation plan that are most likely to convince your audience to support the idea.
  •  Strategically select the information you will present and the level of detail based on your intended audience.
  •  Anticipate the key information the audience will want to know, the types of concerns they are likely to have, and the types of questions they are likely toask.
  •  Highlight the project leaders’ and key staff’s ability to be the face and drivers of the idea.
  •  Your presentation should be clear, professional, and engaging to a diverse business audience.

Guidelines for Submission: Your audiovisual presentation should be approximately 30 minutes (or roughly the equivalent of 25 slides) with sufficient audio to

give the audience a clear, but concise, understanding of the concept and its eventual implementation. Cite your sources within the text of your slides and on a reference slide.

page2image3001603632

Critical Elements

Proficient (100%)

Not Proficient (0%)

Value

Key Elements

Includes the key elements of your business concept and implementation plan that are most likely to convince your audience to support the idea

Does not include the key elements of your business concept and implementation plan that are most likely to convince the audience to support the idea

20

Strategic Selection of Information and Level of Detail

Strategically selects the information and level of detail based on the intended audience

page2image3001670768

Does not strategically select the information and level of detail based on the intended audience

20

Audience

Presentation anticipates key information the audience will want to know, the types of concerns they are likely to have, and the types of questions they are likely to ask

Presentation does not anticipate key information the audience will want to know, the types of concerns they are likely to have, and the types of questions they are likely to ask

15

Project Leaders and Key Staff

Highlights the project leaders’ and key staff’s ability to be the face and drivers of the idea

Does not highlight the project leaders’ and key staff’s ability to be the face and drivers of the idea

15

Presentation

page2image2917751296

Presentation communicates in a clear, professional, and engaging manner

Presentation does not communicate in a clear, professional, and engaging manner

15

Articulation of Response

Submission does not have critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

15

Total

100%

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