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A small artisan home furniture business in the Kuching city changed ownership during the global pandemic. The new management of the home furniture business plans to rebrand and relaunch the business to dominate the Malaysian market. The new management invests in digital technology to expand the business online, improve customer service, and create more opportunities for creative and innovative ideas.This assignment requires you toEstablish and propose a new brand position (700-800 words).1.0 brand positioning (branding) + also includes naming and choosing the best slogan that matches the business and designing a logo, put the logo and personas in the appendix2.0 customer persona template ( you’ll find tons of templates on google ) therefore also choosing which gen is the customer segment is important3.0 POP and POD analysis watch the videos through the links (the most graded part of the essay no jokes about that part)
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