PART 1—Please watch this video before answering the questions at the end of the video case. After you have viewed the video, please compose a well thought out answer, at least a paragraph in length, for each of the questions at the end of the attached video case PDF.
Laudon-Traver_E-commerce14_CH10_Case10.1_YoutubeContentCreators.pdf
B)—Please watch this video before answering the questions at the end of the video case. After you have viewed the video, please compose a well thought out answer, at least a paragraph in length, for each of the questions at the end of the attached video case PDF.
Laudon-Traver_E-commerce14_CH11_Case11.2_SmallBusinessesonEbay.pdf
C)—-Please watch this video before answering the questions at the end of the video case. After you have viewed the video, please compose a well thought out answer, at least a paragraph in length, for each of the questions at the end of the attached video case PDF.
Laudon-Traver_E-commerce14_CH12_Case12.2_MechanGroepStreamlinesv2.pdf
PART 2—-Please complete each of the following activities. Please compose your answers in standard APA style in a Word document for submission on this link. Proper grammar and sentence structure is expected. There is not a required length for each of these, however, I do expect all answers to thoroughly address each scenario.
- Identify three online sources of content that exemplify one of the three digital content revenue models (subscription, a la carte, and advertising-supported) discussed in the chapter. Describe how each site works, and how it generates revenue. Describe how each site provides value to the consumer. Which type of revenue model do you prefer, and why?
- Identify a popular online magazine that also has an offline subscription or newsstand edition. What advantages (and disadvantages) does the online edition have when compared to the offline physical edition? Has technology platform, content design, or industry structure convergence occurred in the online magazine industry? Prepare a brief report discussing this issue.
PART 3—-Please complete each of the following activities. Please compose your answers in standard APA style in a Word document for submission on this link. Proper grammar and sentence structure is expected. There is not a required length for each of these, however, I do expect all answers to thoroughly address each scenario.
- Examine the use of auctions by businesses. Go to any auction site of your choosing and look for outlet auctions or auctions directly from merchants. Research at least three products for sale. What stage in the product life cycle do these products fall into? Are there quantity purchasing requirements? What was the opening bid price? What are the bid increments? What is the auction duration? Analyze why these firms have used the auction channel to sell these goods and prepare a brief report on your findings.
- Visit one of the social networks listed in Table 11.1 and compare it to Facebook. In what ways is it similar to Facebook, and in what ways is it different? Which do you prefer, and why
- PART 4—Please complete each of the following activities. Please compose your answers in standard APA style in a Word document for submission on this link. Proper grammar and sentence structure is expected. There is not a required length for each of these, however, I do expect all answers to thoroughly address each scenario.
- Examine the website of one of the e-distributors listed in Figure 12.9, and compare and contrast it to one of the websites listed for e-procurement Net marketplaces. If you were a business manager of a medium-sized firm, how would you decide where to purchase your indirect inputs—from an e-distributor or an e-procurement Net marketplace? Write a short report detailing your analysis.
- You are involved in logistics management for your company, a national retailer of office furniture. In the last year the company has experienced a number of disruptions in its supply chain as vendors failed to deliver products on time, and the business has lost customers as a result. Your firm only has a limited IT department, and you would like to propose a cloud-based solution. Go to the website of GT Nexus. Explore the Why GT Nexus tab, and the Solutions By Industry/Retail tab. Read several case studies on the site. Write a report to senior management why you believe that a cloud-based B2B solution is best for your firm.
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