American University Week 5 Competitive Advantage Value Creation Questions

Week 5 Competitive Advantage homework’s

5.2 Value Creation and Capture

How would you measure value creation? Not exceed 500 Words

5.3 Accounting Measures of Value Creation

Choose any industry. Pick two competitors within the industry. Which accounting measure would you use to measure performance? Please justify your choice. Not exceed 500 Words

5.4 Financial Measures

In determining Apple’s competitive advantage, which might be a more appropriate measure? Why? Not exceed 500 Words

5.5 Economic Measures of Value Creation

How would you categorize this source of competitive advantage? Cost or differentiation driven? Why? Not exceed 500 Words

Value creation is firm specific. The same activity could be driving cost position for a firm while driving cost and WTP for another firm.

5.6 Competitive Advantage in the Presence of Other Firms

How would the presence of complementors impact value added? Not exceed 500 Words

5.7 Balanced Scorecard

A- Choose any company, and justify your choice of how best to approach the measurement choice of competitive advantage.


Here is a short video clip where the creator of the Balanced Scorecard concept, Robert Kaplan, shares his views on why this is an effective tool for measuring performance.

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