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Answer these questions based of the article in two pagesAssignment Questions1. Where lies Starbucks’ growth opportunity? How can each of these opportunities capitalize on Starbucks’ resources/capabilities along the value chain?2. Do new growth opportunities build on the sale of coffee or the sale of an experience? Is Starbucks effectively leveraging its resources and capabilities in a way that will allow it to meet company goals of growth?3. Has Starbucks achieved its Corporate Advantage, as described by Collis and Montgomery?
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