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  • Identify principles weakness of SWOT analysis explain how the TOWS (threats, opportunities, weaknesses, strengths) matrix overcomes the weakness of SWOT.
  • Describe the four strategic postures associated with strategic position and action evaluation (SPACE).
  • Describe the Q-sort procedure.
  • Any strategic choice made by leaders needs to be consistent with other components of the strategic management process. What factors need to be linked when formulating strategy?
  • Summarize the evaluation of adaptive strategy alternatives.
  • What is an External/Internal Strategy Matrix and how is it used in arriving at strategic choices?
  • How can the product life cycle analysis be helpful to the decision maker when thinking about what might be the best market entry/exit strategy?
  • Why is it important for not-for-profit and public-sector organizations to set program priorities and re-evaluate these priorities on a regular basis?
  • Under what types of external conditions are the various strategic postures likely to be most successful?
  • How are market entry/exit strategies related to the adaptive strategies of expansion of scope and maintenance of scope through enhancement?
  • What is the linkage between directional, adaptive, market entry/exit, competitive and implementation strategies.
  • What are the alternative strategies available to an organization included in the class of strategies known as adaptive strategies – expand, reduce, or maintain scope?
  • What are the differences between the market entry strategies of acquisition, merger, and internal development?
  • Why is it unlikely that a single strategy will be sufficient for an organization?
  • Why are both the analytical and emergent approaches important to the development of strategic alternatives?
  • Since related and unrelated diversification are considered risky strategies, why do health care organizations engage in such strategies?
  • Vertical integration has been a particularly popular strategy in health care. Why has it been popular in this industry?
  • What is venture capital investment and what is accomplished with this strategy?
  • How are alliances in health care sometimes thought of in a way that is different from strategic alliances based on an expansion/cooperation strategy?
  • What is the relationship between competitive strategies and strategic posturing decisions?
  • Describe what a brand represents for an organization and why branding is important to service organizations.
  • What are some examples of follow-up activities?
  • What is meant by market segmentation in health care?
  • How is personal selling used in health care organizations?
  • What is contingency planning and why is it particularly important in dynamic, rapidly changing organizational environments?

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