24/7 Homework Help

Stuck on a homework question? Our verified tutors can answer all questions, from basic math to advanced rocket science!

Assessment 1: Group Assignment (2300 words)


The group needs to do a consumer behavior audit and focus on decision process influences and factors, for a specific product or service, covering the following aspects: Market segmentation; Product Positioning; Pricing; Distribution and Promotion.

You do not have to cover internal/external and situational influences in this assignment as you are assessed on your understanding of these concepts in your individual assignment.


Marketing Criteria:


    Selection of the target Market

    Determination of product positioning

    Structuring the elements of Marketing Mix

–   Report format, referencing and presentation





Prescribed Textbook (compulsory)

Quester, P. (2011) Consumer Behaviour: Implications for Marketing Strategy, 6/e Enhanced McGraw- Hill.


Recommended Reading

Risk preferences and the marketing of financial services: Segmentation by birth order, Rink, David R;Roden, Dianne MCox, Steven RJournal of Financial Services Marketing18.1 (Mar 2013): 17-26

The Effect of Customers’ Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation, (2013), Rishika Rishika (Texas A&M University), Ashish Kumar (Aalto University), Ramkumar Janakiraman (Texas A&M University), and Ram Bezawada (State University of New York, Buffalo), Information Systems Research; vol. 24, no. 1

 Market Segmentation

Hire a competent writer to help you with


troublesome homework