This activity will continue your “Global Business Plan” by giving you the opportunity to begin researching your company’s expansion to your Country of Study. At this time, you should have already selected a Country for expansion, within an emerging region. This week, you should also identify a key city within that country.
In Section C, you will complete a competitive analysis and an entry strategy for your company and the country of study.
Section C – Competitive Analysis & Entry Strategy
Please resubmit your personal link to your Google Doc in the assignment link below. This should be done each week that an assignment is due, in order to facilitate grading.
The narrative for Section C should appear CLEARLY LABELED in your Google Document, including Section Headings – “Competitive Analysis” and “Entry Strategy.”
Please follow MLA format, including a cover page with the name of the Company and the Country clearly seen. Label each Section of the paper, and include citations and a Works Cited at the end.
For examples of MLA format, refer to Purdue’s Online Writing Lab (OWL). Click here for a link to a Sample Paper in MLA.
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