Nancy Carol

Promotional and Advertising Strategies

 

Select one (1) of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two (2) companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use. 

 

Write a six to eight (6-8) page paper in which you:

  • Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected.
  • Recommend two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendations.
  • Propose two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Provide a rationale for your response.
  • Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Suggest two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response.
  • Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium.
  • Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource. 

 

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. 

 

The specific course learning outcomes associated with this assignment are:

  • Apply the core marketing concepts and marketing orientation to develop viable marketing strategies that fit a variety of market environments, domestic and international.
  • Analyze information technology applications and the application of decision support systems to gain a competitive advantage and more effectively control operations.
  • Use technology and information resources to research issues in contemporary business.
  • Write clearly and concisely about contemporary business using proper writing mechanics.
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Question 11 pts[Skip to question text.](https://csn.instructure.com/courses/1147308/quizzes/1420007/take#question_33574425_question_text) Suppose that I have one liter of water in which the hydroxide ion concentration or [OH-]…

Question 11 ptsSkip to question text.
Suppose that I have one liter of water in which the hydroxide ion concentration or [OH-] is 10%255E%257B 3%257D10−3. What is the concentration of hydrogen ions in this solution?
 
 
 

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Question 21 ptsSuppose that I have one liter of water in which the hydroxide ion concentration or [OH-] is <img class=”equation_image” title=”10^{-3}” src=”/equation_images/10%255E%257B-3%257D” alt=”10^{-3}” width=”31″ height=”19″>. What is the pH of this solution?
Suppose that I have one liter of water in which the hydroxide ion concentration or [OH-] is 10%255E%257B 3%257D10−3. What is the pH of this solution?
 
 
 

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Question 31 ptsWhen a carbon atom forms single covalent bonds with four other atoms, four hybrid orbitals are created.  These orbitals give the resulting molecule a special shape.  This shape is known as …
When a carbon atom forms single covalent bonds with four other atoms, four hybrid orbitals are created.  These orbitals give the resulting molecule a special shape.  This shape is known as …
 
 
 

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Question 41 ptsWhich property is <strong>not</strong> a property of hydrocarbons?
Which property is not a property of hydrocarbons?
 
 
 

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Question 51 ptsTrue or False? Geometric isomers have the same covalent arrangements but differ in the spatial arrangement of atoms around a double bond between carbon atoms.
True or False? Geometric isomers have the same covalent arrangements but differ in the spatial arrangement of atoms around a double bond between carbon atoms.
 
 
 

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Question 61 ptsWhich statement (or statements) accurately describes a way that enantiomers differ from one another?
Which statement (or statements) accurately describes a way that enantiomers differ from one another?
 
 
 

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Question 71 ptsWhich functional group (or functional groups) acts as an acid that donates a H+ ion to surrounding solution under cellular conditions of temperature, pressure and pH?
Which functional group (or functional groups) acts as an acid that donates a H+ ion to surrounding solution under cellular conditions of temperature, pressure and pH?
 
 
 

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Question 81 ptsWhich functional group (or functional groups) acts as a base and picks up an H+ ion from the surrounding solution under cellular conditions of temperature, pressure, and pH?
Which functional group (or functional groups) acts as a base and picks up an H+ ion from the surrounding solution under cellular conditions of temperature, pressure, and pH?
 
 
 

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Question 91 ptsWhich functional group (or functional groups) contains unstable, high-energy bonds that can be easily broken to release usable energy?
Which functional group (or functional groups) contains unstable, high-energy bonds that can be easily broken to release usable energy?
 
 
 

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Question 101 ptsWhich functional group (or functional groups) helps make a molecule to which it is attached more soluble in water?
Which functional group (or functional groups) helps make a molecule to which it is attached more soluble in water?
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Linear Programming: Production Problem

Linear Programming: Production Problem

 

A manufacturing company produces four different models of integrated circuits. Each type of circuit requires material, labor, and machine time. The optimal combination of the four types of circuits is limited by the constraints of availability for these three resources. The formulation of the linear programming production problem is:

Maximize Z = 12x1 + 10x2 + 15x3 + 11x4 (objective function for profit)

 

Subject to the following constraints:

Material: 5x1 + 3x2 + 4x3 + 2x4 <= 240 pounds
Machine time: 6x1 + 8x2 + 2x3 + 3x4 <= 240 hours
Labor: 2x1 + 3x2 + 3x3 + 2x<= 180 hours

Nonnegativity: x1, x2, x3, x4 >= 0

Where: x1 = quantity of Product 1 produced
           x2 = quantity of Product 2 produced
           x3 = quantity of Product 3 produced
           x4 = quantity of Product 4 produced

 

Use Microsoft Excel and Solver to find the optimal solution for the production problem. Be sure that values selected by the computer are integers (as it doesn’t make any sense to discuss producing part of a unit of a product).

Include your interpretation of the results by stating:

  • How many of each product will be produced?
  • What is the profit for the optimal solution?
  • What resource(s) is limiting the production?

Submit the solution for the production problem in a Microsoft Excel worksheet with proper labeling for columns and all required calculations. Submit your interpretations in a 1- to 2-page Microsoft Word document.  Support your responses with examples.  Needs to be plagiarism free and have in-text citations and full reference list

.

Assignment 2 Grading Criteria
Maximum Points
Correctly implemented this problem in Microsoft Excel using the Solver add-in.
60
Determined how many units of each product would be produced.
45
Determined the profit for the optimal allocation of resources.
35
Discussed the resource(s) that is limiting the system from producing even more units of product (and, thereby, earning more profit).
50
Written components.
10
Total:
200
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I just need somebody to complete these questions for me and make me sound as though I’m professional and good…

I just need somebody to complete these questions for me and make me sound as though I’m professional and good for the position. I will fill you in with some info about me to help you out, after I hire you to complete the questions for me. I have a b.s in criminal justice, I’ll say that much here but I’ll get more in depth in a private message to whomever I hire to answer these questions. Thank you

  1. *Are you currently certified in CPR and First Aid? If yes, please attach copies of your certifications to your application. If not, this certification can be obtained during summer training at the expense of University Housing and Food Service.

    (Open Ended Question)

  2. *Explain your reasons for applying for the SSP II (Assistant Residence Community Coordinator) position at CSU, Chico.

    (Open Ended Question)

  3. *What do you see as your greatest strengths? How do they contribute to your career? What are the areas in which you want to grow professionally? How are you going to accomplish your professional growth goals?

    (Open Ended Question)

  4. *Please describe relevant experiences you have had working with people from backgrounds other than your own. Explain how the experience challenged you.

    (Open Ended Question)

  5. *Describe your personal work style; then describe an incident in your life that illustrates that style.

    (Open Ended Question)

  6. *Describe in detail any experience you may have had facilitating programs or workshops. How many attended the workshops you prepared?

    (Open Ended Question)

  7. *Note: References will not be contacted without your permission. List the last three persons who have directly supervised you and include their position title and phone number. Include only those supervisors who have directly supervised you during the past five years.

    (Open Ended Question)

 

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1.Selenium (Se) is a nonmetal, germanium (Ge) is a metalloid, and silver (Ag) is a metal. Which of the following…

1.Selenium (Se) is a nonmetal, germanium (Ge) is a metalloid, and silver (Ag) is a metal. Which of the following lists the elements in probable order from least malleable to most malleable? 

A. Se, Ge, Ag 

B. Ge, Se, Ag 

C. Ag, Ge, Se 

D.Ag, Se, Ge 

2. A chemist is looking at an electrically neutral atom that has three valence electrons. If she knows the element is a metalloid, which one (or ones) is it? 

A.Ge and As 

B. B 

C. Sb and Te 

D. At 

3.Which of the following lists the elements in order of increasing conductivity? 

A. He, Te, Tl 

B. Te, He, Tl 

C. Tl, He, Te 

D. Tl, Te, He 

4.Which of the following is a metalloid? 

A. Al 

B .Ga 

C. Sb 

D. Sn

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business Leadership

Assignment 2: Required Assignment 2—Workforce 2020 Executive Report

Both leadership and organizational strategy in the next decade will see major trends affecting the way organizations conduct business. These include the deployment of more technology to extend reach and access, increased globalization, increased diversity, more focus on extended supply chains, and a more nomadic workforce. In this assignment, you will consider these trends and analyze how they may impact your selected organization and what actions are necessary to get ready to address these trends.

You have been appointed by your organization (either a hypothetical one or one you are familiar with) to prepare its Workforce 2020 executive report. 

The report should be as detailed as possible for the CEO of your organization. That means it should include the key points of your research, analysis, and findings. The report should also contain examples of specific application to your company in a clear, concise, and informative document. 

In Module 4, you began your research on Workforce 2020. In this module, you will expand on the work you did in Module 4. Take Module 4’s paper, and incorporate the items below into your work. Be sure to use the module readings, Argosy University online library resources, and the Internet, including federal guidelines. Select at least 3–4 scholarly resources for use in this assignment.

Complete the following:

  1. Analyze your organization in its present form. Explain your organization’s structure, workforce diversity, market/customer diversity, and communications technology.
  2. Forecast future trends. Identify the economic, social, demographic, and workforce parameters that are expected to be in the U.S. in the year 2020. Explain how those trends will or will not be reflected in your organization. Consider addressing the following:
    1. What are the general workforce trends?
    2. How will these trends impact your industry?
    3. What are the general trends in leadership/management that are impacting your organization?
  3. Synthesize data and recommend changes needed for the future. Identify and recommend leader, organizational, and workforce trends that must be considered for change in the larger macro environment (for example, advances in technology or globalization) in your organization. Identify related outcomes for each specific topic: Consider addressing the following:
    1. What leadership actions should the organization take?
    2. What competencies will be needed?
    3. What does the organization need to do to be prepared?

      To conduct a holistic assessment of your selected organization and the challenges and opportunities it faces in addressing the noted trends, consider some of the concepts listed below as you develop your recommendations for the organization. It is not necessary to include all the concepts, but you should include 2–3 of them to do a thorough analysis. For example, leadership models and diversity management are likely to be pivotal areas for the organization. You could talk about the environment trends that were noted in the beginning of this assignment and then discuss how leadership practices and approaches in your selected organization may have to change to meet or address those trends.

  1. Analyze how the following concepts apply to your organization:
    • Diversity management
    • Leadership models
    • Ethics
    • Decision-making models
    • Problem solving
    • Conflict management processes 

Ensure that your paper includes the following:

  • An integrated report with an introduction and summary
  • A set of recommendations that will enable the organization to meet the expected challenges of 2020
  • Trends in your own organization
  • 3–4 credible, cited sources supporting your projections

Support your assertions using the selected scholarly resources.

Write an 8–12-page paper in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M5_A2.doc.

By Wednesday, October 2, 2013, deliver your assignment to the M5: Assignment 2 Dropbox.

Assignment 2 Grading Criteria
Maximum Points
Explained your organization’s current structure, workforce diversity, market/customer diversity, and communications technology.
76
Identified what the economic, social, demographic, and workforce parameters that are expected to be in the U.S. in the year 2020 will be. Explained how those trends will or will not be reflected in your selected organization.
68
Synthesized data to recommend leader, organizational, and workforce trends to be considered in the larger macro environment.
88
Identified related outcomes for each specific topic (for example, leaders, competencies, and preparedness).
40
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.
28
Total:
300
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POWERPOINT PRESENTATION

 

YOU ONLY HAVE TO DO PART 2 OF THIS ASSIGNMENT, I AM ATTACHING MY ESSAY HERE YOU JUST HAVE TO CREATE A POWERPOINT WITH PICTURES AND SOUNDS REFERRING TO MY ESSAY. 10-15 SLIDES. IT DOES NOT HAVE TO BE OVER DONE, JUST SIMPLE. I JUST DONE HAVE THE TIME TO DO IT, IT IS DUE TOMORROW OCTOBER 2.

 

Sonography Overview and Clinical Simulation : Why or Why Not Sonography

 

This assignment is the major source of your final grade for this class.  It is an opportunity to reflect and soul-search.  Please be honest, as your project will help direct you on the correct path to success.

 

Part One: Write a two page essay entitled “Why Sonography” or “Why Not Sonography”.  This must be a scholarly essay.  You must use at least four references in your essay and they must be cited properly, both in the body of the paper as well as a reference page. 

 

Required Elements

 

Part One (Paper)

  1. Title page, introduction, body, conclusion, and references.
  2. Discuss why you became interested in sonography.
  3. Discuss the qualities of a sonographers and why they are important to your success.
  4. Discuss how your responsibility as a sonography student is related to the responsibility of the faculty and clinical preceptors and in turn to your success as a student of Sonography.
  5. Reflect on your experience in this class and during your lab simulation.  Explain how these experiences helped you to determine if sonography is a “good fit” for you. 
  6. If you have doubts about sonography, what other fields interest you?  Why?

 

Part Two (Presentation):

 

1.     Prepare a short PowerPoint presentation (10-15 minutes) about your journey based on the information contained in your essay.  Be creative and incorporate ultrasound images into your presentation. 

2.     The essay and presentation will be graded on content, grammar, spelling, use of technology and format. 

 

Note: You must use APA style.  References must be cited in essay and the PowerPoint presentation.  If you do not know how to write in the APA style, you can get help in the library (LRC).  There are also several sources online that can help you do your citations.    

 

Use the rubric provided to ensure that you have all components to achieve the highest possible score. 

Item addressed

100

90

70-80

50-60

0

Required Elements

All parts of essay and presentation (the project) were  completed thoroughly; some extra

Project  has been mostly completed; no extra

Project has been approximately half completed

About 30-45% of project was completed

Project was not turned in

Comprehensiveness

Detail/Thoroughness

Project was detailed and thorough; not OVER done; useful by learner

Project was less than thorough or had entirely too much detail;? confusing

Some detail included; Needed more information

Info was not comprehensive at all; no detail; not useable by learner

No detail at all; not done

Relevance

Information chosen was relevant and timely; useful to the learner

Information chosen was somewhat relevant & timely; partially useful to the learner

Some or Little relevance to the learner

Very poor relevance to learner

No relevance to learner

Grammar/APA style

Excellent grammar/ APA style utilized; no mistakes

Very good grammar utilized; 4 or fewer mistakes

Good grammar utilized; 5-10 mistakes

Some grammar issues; several mistakes

Severe grammar issues; Multiple mistakes; learner needs academic referral

Technology

Power Point or other presentation software used with more than four images.

Power Point or presentation software used with three images

Power Point software used; one to two images

Power Point used; no images; slides very crowded

No technology used

Citation

All information is cited; no plagiarism

Most information is cited

Half or less of information is cited

Very little of  the information is cited

No citations used

 

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psy4

Text: Psychology Core Concepts: Zimbardo, Johnson and Hamilton 7TH EDITION (978-0-205183463) I cant found the text online maybe you can

 

Or You can access The Discovering Psychology video series on the internet for free!

 

 

  1. Go to www.learner.org

  2. Click on the blue tab near the top that reads “view programs”

  3. Many film series will be listed. They are in alphabetical order. Scroll down to Discovering Psychology: Updated Edition. Click on it.

  4. All 26 episodes from the series are listed in order. Double click on the box that says “VoD” next to the episode you wish to view. That’s it!

     

    Type 1 page for each ½ hour video unit where you submit bullets outlining the content of each ½ hour lecture (not more than one page in length) AND, SEPARATELY, ANSWER ALL LEARNING OBJECTIVE QUESTIONS FROM THE ATTACHED/ENCLOSED PACKET( state each question before each of your responses. Make sure you cite page references from the text for each of your answers).

     

    ANSWERS TO THESE QUESTIONS CAN BE FOUND IN VIDEO AND TEXT INSIDE FRONT AND BACK COVER OF TEXT WILL TELL YOU WHAT CHAPTERS CORRELATE WITH WHICH VIDEOS).

     

                                                                     Week 8 Nov. 4 videos/Obj. units 15,16

                                                                      Week 9 Nov.11 videos/Obj. units 17,18

                                                                      Week 10 Nov. 18 videos/Obj. units 19,20

    Week 4 Oct. 7 videos/Obj. units 7,8         Week 11 Nov. 25 videos/Obj. units 21/22

    Week 5 Oct. 14 videos/Obj. units 9,10     Week 12 Dec. 2 videos/Obj. units 23/24

    Week 6 Oct. 21 videos/Obj. units 11,12     Week 13 Dec. 09 videos/Obj. units 25/26

     

    Week 7 Oct. 28 videos/Obj. units 13,14  

 

Objective 7

After viewing the television program and completing the assigned readings, you should be able to:

 

1. Define and compare sensation and perception.

2. Describe how a visual stimulus gets translated into “sight” in the brain.

3. Describe the field of psychophysics.

4. Be able to distinguish distal and proximal stimuli.

5. Explain why illusions provide clues to perceptual mechanisms.

6. Describe Gestalt psychology.

7. Describe the phenomenon of perceptual constancy.

8. Describe the psychological dimensions of sound and the physiology of hearing.

9. Describe the difference between top-down and bottom up processing.

10. Discuss the senses of smell, taste and touch.

 

 

Objectives 8

After viewing the television program and completing the assigned readings, you should be able to:

 

1. Define learning.

2. Describe the process of classical conditioning and show how it demonstrates learning by association.

3. Cite examples of extinction, spontaneous recovery, generalizations, and discrimination.

4. Describe the process of operant conditioning.

5. Know the distinction between positive and negative punishment and between positive and negative reinforcement.

6. Describe how observational learning occurs.

7. Discuss the varieties of reinforcement schedules, including fixed ratio, variable ratio, fixed interval and variable interval.

8. Describe cognitive influence on learning.

 

9. Describe biological constraints on learning and some possible effects that learning can have on the functioning of the body.

 

Objective 9

After viewing the television program and completing the assigned readings, you should be able to:

 

1. Define memory.

2. Compare implicit and explicit memory.

3. Compare declarative and procedural memory.

4. Describe the processes of encoding, storage, and retrieval.

5. Describe the characteristics of short-term, long-term, and sensory memory.

6. Define Schema.

7. Describe the accuracy of memory as a reconstructive process.

8. Define amnesia.

9. Describe processes of encoding and retrieval in Long Term Memory (LTM).

10. Describe short term memory (STM), note its limited capacity, and discuss two ways to enhance STM.

11. Compare semantic and episodic memory.

12. Discuss proactive and retroactive interference.

13. Describe chemical and anatomical factors involved in memory.

 

 

 

 

 

 

 

Objective 10

After viewing the television program and completing the assigned readings, you should be able to:

 

1. Compare inductive and deductive reasoning.

2. Define the concept, “problem”, in information processing terms and describe some ways to improve problem-solving abilities.

3. Discuss the “historical roots of methods for revealing mental processes.”

4. Describe the study of language production.

5. Explain how ambiguity in language can be resolved.

6. Give several examples of how context influences language and understanding.

7. Explain the role of visual imagery in cognition.

8. Discuss the importance of prototypes and schemas in cognition.

9. Describe what we know about the relation between cognition and brain activity.

 

Objective 11

After viewing the television program and completing the assigned readings, you should be able to:

 

1. Describe contrasting views of why human thinking is irrational and prone to error.

2. Explain the notions of heuristic thinking and analytical thinking.

3. Compare definitions of problem solving and decision making.

4. Describe the anchoring bias, availability heuristic, and representativeness heuristic.

5. Discuss why the way a problem is framed can influence a decision.

6. Define decision aversion.

7. Describe how risk affects decision making.

8. Describe at least one way in which memory and decision making can affect each other.

 

Objective 12

After viewing the television program and completing the assigned readings, you should be able to:

 

1. Compare emotion and motivation and describe their interrelationships.

2. Describe three theories concerning the sources of motivation.

3. Discuss some of the forces that drive the motivation to eat.

4. Describe some of the factors behind the motivation for sex.

5. Define the need for achievement.

6. Outline the attributions for success and failure in terms of a locus of control orientation.

7. Describe the major theories of emotion and the universality of its expression.

8. Describe the relationship between physical states and the experience of emotions.

 

 

 

 

 

 

 

 

 

 

 

Objectives 13

 

After viewing the program and completing the reading assignment, you should be able to:

 

1. Describe the functions of consciousness.

2. Describe the different levels of consciousness and the kinds of processing that occur at each level.

3. Define circadian rhythms and describe their relation to the 24-hour day cycle.

4. Describe the stages of sleep.

5. Identify the major sleep disorders and the effects of sleep deprivation.

6. Discuss the difference between night dreaming and day dreaming, and describe lucid dreaming.

7. Explain Freud’s theory of dreaming and contrast it with the Hobson-McCarley theory and the information-processing theory.

8. Give examples of the difference between a dream’s manifest content and latent content.

9. Describe the issues concerning sleep that will arise as people’s lives become more driven and as world travel becomes easier.

 

 

Objectives 14

 

After viewing the program and completing the reading assignment, you should be able to:

 

1. Describe hypnotic techniques, experiences, and applications.

2. Explain the difference between psychological dependence and physical addiction.

3. Define the major drug categories, and compare the effects of specific drugs, such as stimulants and depressants.

4. List and describe the characteristics of the various extended states of consciousness, such as lucid dreaming, hypnosis, mediation, hallucinations, and drug use.

5. Describe the three levels of consciousness.

6. Explain the phenomenon of “discovered memory.”

 

 

 

Objectives 15

 

After viewing the program and completing the reading assignment, you should be able to:

 

1. Define personality.

2. Compare type and traits theories of personality.

3. List and describe “The Big Five” dimensions of personality.

4. Describe Freud’s theory of personality development and the role of the id, ego, and superego in the conscious self.

5. Describe how post-Freudian theories differ from Freudian theories.

6. Describe the major humanistic theories and their contribution.

7. Describe social learning and cognitive theories and their contribution.

8. List the five most important differences in assumptions about personality across theoretical perspectives.

9. Compare the value and accuracy of standardized and projective tests of personality.

 

 

 

 

 

Objectives 16

 

After viewing the program and completing the reading assignment, you should be able to:

 

1. Define assessment.

2. Describe several ways to measure the reliability and validity of a psychological test.

3. Identify the contributions of Galton, Binet, Terman and Weschler to the science of measuring intelligence.

4. Explain how IQ is computed.

5. Summarize Howard Gardner’s theory of multiple intelligences.

6. Describe the evidence for the genetic and environmental bases of intelligence.

7. List the four methodological techniques used the gather information on a person.

8. Discuss the links among intelligence, creativity, and madness.

9. Explain the function of vocational interest tests.

10. Discuss the controversies surrounding intelligence assessment.

 

 

 

 

Objectives 17

 

After viewing the program and completing the reading assignment, you should be able to:

 

1. Define and compare the difference among these terms: sex, gender, gender identity, and gender role.

2. Explain the role of pheromones in sexual arousal.

3. Describe evolutionary theory as it applies to sexual behavior.

4. Describe the similarities in and differences between males and females in the sexual response cycle and mating.

5. Summarize current research on homosexuality.

 

 

Objectives 18

 

After viewing the program and completing the reading assignment, you should be able to:

 

1. Describe Erikson’s eight psychosocial stages.

2. List the physical changes associated with aging.

3. Summarize the tasks of adolescence.

4. Discuss the central concerns of adulthood.

5. List the strengths and weaknesses of Kohlberg’s cognitive approach to moral development, describe the controversies around the issues of gender and cultural differences in moral judgment, and discuss the distinction between moral behavior and moral judgment.

6. Identify cultural factors that place youth at risk for unhealthy development.

7. Discuss the importance of attachment in social development.

8. List the biological and social factors that can affect health and sexuality in later life.

9. Describe the risk factors for an elderly person in a nursing home.

 

 

 

 

 

Objectives 19

 

After viewing the program and completing the reading assignment, you should be able to:

 

1. Describe Philip Zimbardo’s prison experiment and his conclusions about how people’s behavior is constrained by social situations.

2. Describe Solmon Asch’s experiment and his conclusions on the conditions that promote conformity.

3. Compare the major leadership styles in Lewin’s experiment and describe their effects on each group of boys.

4. Describe Stanley Milgram’s obedience experiments and his conclusions about conditions that promote blind obedience.

5. Describe the phenomenon of bystander intervention and how it reflects another aspect of situational forces.

6. Describe Serge Moscovici’s work on the influence of the minority on the majority.

 

7. Discuss various factors that contribute to aggressive behavior.

8. Explain why experimental research is necessary for understanding social influences on behavior.

 

Objectives 20

 

After viewing the program and completing the reading assignment, you should be able to:

 

1. Explain the fundamental attribution error.

2. Describe attribution theory.

3. Explain self-perception theory.

4. Summarize Rosenthal’s experiment that demonstrates the Pygmalion effect and explain its relation to self-fulfilling prophecies.

5. Describe the effect of cognitive dissonance on behavior and attitude change.

6. Describe the techniques used by cults to maintain control over their members.

 

 

 

Objectives 21

 

After viewing the program and completing the reading assignment, you should be able to:

 

1. Identify the seven criteria commonly used to determine abnormal behavior.

2. Describe the Diagnostic and Statistical Manual of Mental Disorders and how it is used.

3. Explain how psychological disorders are classified.

4. List and describe the major types of psychological disorders.

5. List the biological and psychological approaches to studying the etiology of psychopathology.

6. Summarize the genetic and psychosocial research related to the origins of schizophrenia, including subtypes and etiology.

7. Identify sources of error in judgments of mental illness.

8. Discuss stigmas against mental illness and how they can be overcome.

 

 

 

 

 

Objectives 22

 

After viewing the program and completing the reading assignment, you should be able to:

 

1. Describe early approaches to identifying and treating mental illness.

2. Identify the major approaches to psychotherapy.

3. Describe how psychiatrists, psychoanalysts, and clinical psychologists differ in their training and therapeutic orientations.

4. Identify the major features of psychoanalysts and explain the purposes of each.

5. Explain the goals of various behavior therapies.

6. Describe how counterconditioning can be used effectively to treat phobias.

7. Summarize the major rationale behind all types of cognitive therapies.

8. Describe the use of psychosurgery and electroconvulsive shock in the treatment of mental illness.

9. Identify the common forms of drug therapy and how they have changed the mental health system.

10. Summarize research on the effectiveness of psychotherapy.

11. Summarize the main features of client-centered therapy and Gestalt therapy and how these reflect the existential-humanistic perspective.

 

 

 

 

 

 

 

 

 

Objectives 23

 

After viewing the program and completing the reading assignment, you should be able to:

 

1. Define stress and list the major sources of stress.

2. Describe the role of cognitive appraisal in stress.

3. Describe the major physiological stress reactions, including the general adaptation syndrome.

4. Explain the relationship between stress and illness.

5. Describe various kinds of events that can lead to psychological stress.

6. Describe the types of coping strategies in coping with stress.

7. Explain the mind-body relationship in terms of the biopsychosocial model of health and illness.

8. Describe the effects of self-disclosure on health.

9. Describe biofeedback, how it works, and its role in behavioral medicine.

10. Discuss how personality types relate to different health outcomes.

11. List some things you can do to reduce your stress level, promote your health, and protect yourself from job burnout.

 

 

 

 

 

 

 

 

 

Objectives 24

 

After viewing the program and completing the reading assignment, you should be able to:

 

1. Describe how psychologists try to improve the human condition through the application of social psychological principles to social problems.

2. Identify at least three important stress factors for space travelers, and discuss how studying those problems can help people on Earth.

3. Define peace psychology and conflict negotiation.

4. Describe the problems faces by legal professionals when children serve as eyewitnesses.

5. Identify several signs that people are not getting enough sleep and identify the risks associated with sleep deprivation.

 

 

 

Objectives 25

 

After viewing the program and completing the reading assignment, you should be able to:

 

1. Describe some of the differences between EEG, ERP, CAT, MRI, PET, and fMRI techniques.

2. Describe how fMRI can be used to study visual pathways.

3. Describe some of the brain structures that underlie face recognition.

4. Support the similarity of imagery and perception by discussing the brain activity they have in common.

5. Explain how brain research can be used to help dyslexics learn to process language stimuli more effectively.

6. Describe how studies of the brain can reveal unconscious stereotypes.

 

 

 

Objectives 26

 

After viewing the program and completing the reading assignment, you should be able to:

 

1. Describe the differences between Eastern and Western cultures in terms of the weight given to individual and group factors to explain behavior.

2. Cite examples of how the Western value on individualism manifests itself.

3. Describe the African cultural values that have benefited African Americans in their struggle against bigotry.

4. List several factors that put Latino immigrants at risk for depression and alienation.

5. Cite evidence that psychology can help solve some of society’s most perplexing problems and cite evidence to the contrary.

 

 

 

 

 

 

 

 

 

 

 

 

 

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Psy300 – 4

PART I

 

Directions: Provide detailed and elaborate responses to the questions below.  Your responses should include examples from the reading assignments and discuss how the concepts are applied in modern psychology.  Your responses to each question should be at least one half of one page in length and include a minimum of two references.

 

1.What are mood disorders?  Please describe the types of mood disorders and discussion the prevalence of them in America.

 

2.Discuss the depressions that are not mood disorders. Include the symptoms and provide examples (these may be fictional).

 

3.Explain the Helpless and Hopeless theories of depression.  Does research support these concepts?  Do you view the theories as valid?  Provide examples to support your position.

 

4.Discuss Cognitive Behavioral Therapy and Mindfulness based cognitive therapy. Explain their focus and level of efficacy.  Why do you think these therapies appear to be successful in the treatment process?  Support your position.

 

5.   There is a growing argument that there is an over diagnosis for bipolar disorders.

What are your thoughts? Are there more mentally ill individuals or are therapists too liberal in the label…or is there another factor?

 

 

PART II

 

Review the Web resources in the lecture notes. Select at least three websites that you consider valuable.  In a document that is at least one page in length, provide the following information.

1.Describe the site and its purpose.
2.How does it demonstrate credibility?
3.Explain how the information provided on the site may be beneficial to students and professionals.

 

 

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Ethics and the News For Week 4, address the following in a three-page paper: Identify a current event or contemporary social issue that involves ethical values.

Ethics and the News

For Week 4, address the following in a three-page paper:

  1. Identify a current event or contemporary social issue that involves ethical values. Your issue must be broad enough to sustain deep philosophical analysis and must have relevance to your community. A good choice of issue is one that (1) involves a decision that must be made that involves competing ethical values and considerations, (2) includes with various available options about which reasonable people can disagree, (3) concretely affects people’s lives, and (4) might be influenced by external and internal factors such as social norms, oppression, religious and other personal beliefs, socially-imposed constraints (such as laws), and physical limitations. Issues that only affect a few people or have only a minor impact are probably too narrow. Issues that you are not open to examining with an open mind will also not work well for this assignment. For some topic suggestions, you might want to browse the website of a reputable news organization or review some political blogs you follow.
  2. Identify at least two news articles on your topic located using the South University Online Library and/or reputable news outlets. Make sure that the articles you choose present at least two different accounts of the values that should be considered in addressing the issue and include information and facts that you can use to develop your arguments and analysis. If you cannot locate two news articles on your topic, or if all of the articles share the same perspective, you should choose another topic. You should cite the two articles using correct APA citation.
  3. Explain at least one ethical theory from your assigned readings. Cite support from the primary text selections in the chapter as well as authoritative secondary sources such as the course text and online lectures.
  4. Analyze the issue using the theory of ethics. For example, you might discuss utilitarianism, deontology, virtue/care ethics, or existentialism.
  5. Contrast this analysis with the approach a second theory would take. For instance, you might contrast deontology with utilitarianism by distinguishing duty from the principle of utility, or compare care ethics and existentialism by discussing the relative approaches to intersubjectivity.

Submit your assignment in the W4: Assignment 2 Dropbox by Tuesday, August 12, 2014

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Assignment 2 Grading Criteria
Maximum Points
Identified a current event or contemporary social issue that involves ethical values.
4
Explained at least one ethical theory from the assigned readings. Cited support from the primary text selections in the chapter as well as authoritative secondary sources such as the course text and online lectures.
12
Analyzed the issue by identifying how the theory determines the most ethical action and applying this approach to the issue.
12
Discussed a second theory that would approach the issue differently.
12
Used correct spelling, grammar, and concise language.
5
Conformed to correct APA citation format and page length (3 pages).
5
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