MACQUEEN ASSESSMENT 5

OVERVIEW

Write a 3–4-page assessment in which you examine how advertising manipulates emotions, particularly fear.

Fear is not only a powerful emotion but also a powerful motivator. Advertisers know this and use fear appeal in advertising messages as a tactic to motivate their target audience into behaving in a certain way.

SHOW LESS

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

   Competency 2: Apply social psychological research and theory to examine social perception, social interaction, and social influence.

                     Describe the emotional tone of advertising.

                     Describe the behavior promoted in advertising.

                     Apply a theory or concept related to social psychology to explain the effectiveness of appealing to fear in advertising.

   Competency 3: Analyze social psychological theory and research to explain personal, professional, and social issues.

                     Explain the social conditions that foster fear.

                     Explain how individual differences and perceptions perpetuate fearfulness.

   Competency 7: Communicate in a manner that is scholarly, professional, and consistent with expectations for professionals in the field of psychology.

                     Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a psychology professional.

Use APA format and style

 

CONTEXT

Another aspect of human functioning—emotion—has proven to be even more challenging to study than cognition. There are so many theories on emotions, but none are all inclusive; therefore, emotions continue to be mysterious, and the study of emotions is considered a work in progress. Emotions appear to be out of conscious control, yet they provide feedback that aids in self-understanding and information about our perceptions of the social world.

InstanceEndEditable

SHOW LESS

InstanceBeginEditable name=”RemainingParagraphs”

It is important to examine the purpose that emotions serve to us as individuals, and how they promote our cultural animal nature (Baumeister & Bushman, 2014). Equally important is looking at how emotions are both helpful and hurtful in decision making, and to what extent our emotions may be manipulated by others, such as in marketing that appeals to emotion. Emotional regulation is part of emotional intelligence. Without an ability to self-regulate emotion, a concept known as affect regulation, emotions can fuel depression, aggression, and other self-defeating behaviors.

Reference

Baumeister, R. F., & Bushman, B. J. (2014). Social psychology & human nature (3rd ed.). Belmont, CA: Wadsworth.

 

QUESTIONS TO CONSIDER

 

               To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.

                     When was the last time you were consciously affected by an ad you saw on TV? How did it affect you? Why did it affect you?

                     Why is fear such a powerful emotion?

RESOURCES

 

 

The following e-books or articles from the Capella University Library are linked directly in this course. Note: Some of the articles listed are fairly old and are included here because they are considered seminal works in the field.

   Cook, I. A., Warren, C., Pajot, S. K., Schairer, D., & Leuchter, A. F. (2011). Regional brain activation with advertising images. Journal of Neuroscience, Psychology, and Economics, 4(3), 147–160.

   Griskevicius, V., Goldstein, N. J., Mortensen, C. R., Sundie, J. M., Cialdini, R. B., & Kenrick, D. T. (2009). Fear and loving in Las Vegas: Evolution, emotion, and persuasion. Journal of Marketing Research, 46(3), 384–395.

   Hastings, G., Stead, M., & Webb, J. (2004). Fear appeals in social marketing: Strategic and ethical reasons for concern. Psychology & Marketing, 21(11), 961–986.

   Moore, D. J., & Lee, S. P. (2012). How advertising influences consumption impulses: The role of visualization, anticipated emotions, taste anticipation, and hedonic rationalization. Journal of Advertising, 41(3), 107–120.

   Mukherjee, A., & Dubé, L. (2012). Mixing emotions: The use of humor in fear advertising. Journal of Consumer Behaviour, 11(2), 147–161.

   Park, T., & Salvendy, G. (2012). Emotional factors in advertising via mobile phones. Intl Journal of Human-Computer Interaction, 28(9), 597–612.

   Parry, S., Jones, R., Stern, P., & Robinson, M. (2013). ‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising. Journal of Consumer Behaviour, 12(2), 112–121.

   Rossiter, J. R., & Jones, S. (2004). Special issue editorial: Fear appeals in social marketing campaigns. Psychology & Marketing, 21(11), 885–887.

InstanceEndEditable

SHOW LESS

InstanceBeginEditable name=”RemainingParagraphs”

Course Library Guide

A Capella University library guide has been created specifically for your use in this course. You are encouraged to refer to the resources in the Introduction to Social Psychology Library Guide to help direct your research.

Internet Resources

Access the following resources by clicking the links provided. Please note that URLs change frequently. Permissions for the following links have either been granted or deemed appropriate for educational use at the time of course publication. Note: To access the videos in Clips for Class, use the link, then scroll to the appropriate video.

Cengage Learning. (2014). Clips for Class: Social: Emotion and Affect: When emotions make better decisions – Antonio Damasio | Transcript. Retrieved from http://www.clipsforclass.com/social#emotion

 

 

ASSESSMENT INSTRUCTIONS

 

Preparation

   Search for research articles that examine how advertising appeals to our emotions, in particular, our fears.

   Watch the following three types of advertising messages. Try to watch more than one example of each type of advertising. Make notes about the overall message and tone. To make this more time efficient, you may consider watching ads on YouTube. Search for the type of ad, and then use the filter to narrow your results. For example, you can narrow the political ads results by filtering for ads from this year.

                     Political advertising.

                     Public health advertising.

                     Commercial advertising.

Instructions

After watching the ads, complete your assessment. Include the following:

   Describe the overall tone of each type of ad. What emotion is the ad trying to arouse?

   Describe the behavior the ad is seeking to encourage.

   Apply one theory or concept to explain why appealing to fear can be highly effective.

   What social conditions foster fearfulness?

   Explain how individual perceptions and experiences perpetuate fearfulness.

Your completed assessment should be 3–4 pages in length, excluding title page and reference page, and use references from at least two scholarly resources. Be sure to follow APA guidelines for format and style.

Additional Requirements

   Include a title page and reference page.

   At least three current scholarly or professional resources.

   APA format.

   Times New Roman font, 12 point.

   Double spaced.

 

 

 

 

Read More

Industrialization After the Civil War Thesis and Outlin

Part 1:

1. Write a thesis statement that is one to two (1-2) sentences long in which you:

  1. State your thesis on how industrialization after the Civil War influenced U.S. society, economy, and politics. Justify your response.

Part 2:

2. Write a one to two (1-2) page outline in which you:

  1. Determine three (3) major aspects of industrialization between 1865 and 1920 that influenced U.S. society, economy, and politics. (Consider issues such as geography, entrepreneurship, legislative representation, etc.)
  1. List five (5) specific groups that were affected by industrialization. Provide two (2) examples for each group describing how the group was affected. (Consider issues such as race, ethnicity, gender, child labor, etc.)
  2. List five (5) ways that industrialization affected the life of the average working American during this period.
  3. Use at least three (3) academic references besides or in addition to the textbook. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Identify and discuss the different ways that the Civil War, Reconstruction, and Industrialization after the Civil War have shaped America’s history.
  • Summarize and discuss the ways that formal policies of government have influenced the direction of historical and social development in the United States.
  • Recognize the major turning points in American history since the Civil War.
  • Use technology and information resources to research issues in contemporary U.S. history.
  • Write clearly and concisely about contemporary U.S. history using proper writing mechanics.
Read More

Exponential Growth

Assignment 1: LASA 2: Exponential Growth

In Module 4, you were introduced to the concept of exponential functions that can be used to model growth and decay. Recall what you learned in The Number e lecture. In this exercise, you will use a Microsoft Excel spreadsheet to calculate the exponential growth of a population of your choosing. (If you use the linked spreadsheet below, it is recommended that you consider relatively small populations and not those of entire nations.)

Click here to open the Microsoft Excel spreadsheet that you will use to perform the calculations for this assignment.

In the spreadsheet, perform the following operations:

  1. Input a population value into the box next to Initial Population on the spreadsheet. This population should be anything such as the people, animals, microorganisms, or plants.
  2. Input a rate of growth for your population into the box next to Rate 1. Since we are interested in a positive annual percent growth rate per year, this number should be greater than zero percent. Be sure to input this number in the form of a decimal.
  3. Repeat the above procedure for Rate 2 and Rate 3. Make sure that the values you select differ by two percent. For example, the values 0.01, 0.03, and 0.05 would be good choices.
  4. Under the Time (years) column, input three different year values. Make sure that your values increase by a minimum of ten years. For example, 10, 20, 30 years would be good choices. If you want to see a more dramatic change, select a longer time frame such as 10, 50, and 100 years.
  5. When you input all of your data, you’ll see that the spreadsheet has performed the calculations for the future size of each population, rate of growth, and time interval. Additionally, this information will be presented graphically in the chart. To draw an exponential curve for each series, do the following:
    1. Right click on the middle point for one of the series.
    2. Click on add trendline.
    3. Under Trendline Options, select Exponential.
    4. Click Close
    5. Repeat these steps for the other series.

Now that you’ve completed your analysis, it is now time to report the results and examine your findings.

In a Microsoft Word document, respond to the following:

  1. Calculate what the future size of the population will be, given a specific initial population, rate of growth, and time interval.

Use the exponential equation: Future value = Present value * exp(rt)

    • exp is the base “e”
    • r = annual rate of growth expressed as a percent
    • t = years

Note: The spreadsheet performed these calculations for you, so you can check the answer you obtain with those in the spreadsheet. In order to perform this calculation, you’ll need to have access to a scientific calculator that will have an ex button in order to perform the exp(rt) calculation. There are a number of free scientific calculators available over the Internet. Additionally, all smartphones have calculator apps that have a scientific mode. Check with your instructor for a list of currently available free options if you do not own a scientific calculator.

  1. Repeat the calculation for at least two other values of t; make sure they are at least two years apart from one another. Use the same values you input into the spreadsheet and compare the answers you obtain to those that appear in the spreadsheet.
  1. Repeat the calculations using two more selections of population growth rate; ensure that each population growth rate is at least two percent different than the others. Use the same values you input into the spreadsheet and compare the answers you obtain to those that appear in the spreadsheet.
  1. Examine the graph that your spreadsheet produced based upon the calculations. Did this graph consist of straight lines or curved lines? Describe the shape of these lines for each growth rate. How did they differ? Why?
  2. Explain the implications of growth rate for your population. What do you think will happen over a long period of time if a given population of organisms is allowed to increase without limits? Are there environmental factors that keep populations from growing exponentially unchecked? What would be the impact on environmental resources?
  3. Explain the likelihood of your results. Would it be expected that the percent growth rate would stay constant over long periods? Is exponential growth an appropriate assumption for long periods? If not, what other changes in population size might be expected?

For this assignment, you will submit a spreadsheet and a report. The spreadsheet will be the Microsoft Excel file containing your analysis. Name your Microsoft Excel file as follows: LastnameFirstInitial_M5_A1.xls.

The report will be a Microsoft Word document in which you will address all of the questions in this assignment in the form of a narrative. Name your Microsoft Word document as follows: LastnameFirstInitial_M5_A1.docx.

Submit both documents to the M5: Assignment 1 Dropbox by Monday, July 20, 2015.

Assignment 1 Grading Criteria
Maximum Points
Select a population size (population could consist of people, animals, microorganisms, or plants).
20
Select a positive annual percent growth rate per year, which should be greater than 0%.
20

Calculate what the future size of the population will be, given the below assumptions.

Use the exponential equation:

  • Future value = Present value *exp(rt)
  • Where exp is the base “e” of exponential,
  • r = annual rate of growth, expressed as a percent
  • t = years
20
Repeat the calculation for SECOND value of t (make sure they are at least two years apart from one another).
20
Repeat the calculation for THIRD value of t (make sure they are at least two years apart from one another).
20
Graph the results for population growth by % growth rate, vs. time in years for all FIRST calculations of t.
40
Graph the results for population growth by % growth rate, vs. time in years for all SECOND calculations of t.
40
Graph the results for population growth by % growth rate, vs. time in years for all THIRD calculations of t.
40
Explain the implications of this growth rate for the population’s resource use and the environment.
40
Explain the likelihood of your above results.
Would it be expected that the % growth rate would stay constant over long periods?
40
Total:
300

 

Read More

Use and Misuse of Percentage

Assignment 2: Use and Misuse of Percentages

One of the concepts you encountered in the readings this module was how to recognize the use and misuse of information presented in the form of percentages. In this discussion assignment, you will conduct an Internet search to find several examples of the use of percentages. These can be examples of percentages used in advertising claims, reported results from a study, or information shared by a government agency.

In a minimum of 200 words, post to the Discussion Area your response to the following:

Find an example of two of the following types of usage of percentages.

  • Use of percentages as a fraction. Remember that this type will use the word of to imply multiplication. Explain whether this was an effective way to represent this information within the context of the example you found.
  • Use of percentages to describe change. In the example you find, determine whether the reported percentage demonstrated absolute or relative change. Show your work. Explain whether this was an effective way to represent this information within the context of the example you found.
  • Use of percentages for comparison. In the example you find, determine whether the reported percentage demonstrated absolute or relative change. Show your work. Explain whether this was an effective way to represent this information within the context of the example you found.

Now, find an example of two of the following misuses of percentages.

  • Use of a shifting reference value. In this situation, the base values are changing as differing values of percentages are applied as increases, decreases, or both. Percentage increases, decreases, or both do not have a cumulative effect. Be sure to demonstrate why your example fits this category.
  • Use of percentage to represent less than nothing. Look for an example where you are seeing a reduction of some percentage greater than 100. Be sure to demonstrate why your example fits this category.
  • Situation where the average percentage is reported. In general, you can not average percentages. The result isn’t representative of what actually has occurred in the situation in question. Be sure to demonstrate why your example fits this category.

By Sunday, July 19, 2015, post your response to the appropriate Discussion Area. Through Wednesday, July 22, 2015, review the postings of your peers and respond to at least two of them. Consider commenting on the following:

  • Examine each example that the student provided. Did these examples sufficiently demonstrate the ways that percentages are used and misused? Explain.
  • What have you learned regarding the necessity of carefully examining the percentages reported in advertising, news media, government reports, etc.?

AUO DQ Rubric Graphic

Read More

Change Management

Assignment 1: LASA 2: Change Management

For many companies, change is a constant thing. A company that can smoothly navigate organization change is one that is more nimble and better able to meet market demands for products. In this assignment, you will develop a change management plan that is similar to what a business today might use to implement change.

Assume you are the supervisor of a product development team that designs cell phone applications for your company’s newest cell phone. Unfortunately, this model has not been performing well in the market and your company has decided to discontinue production. 

Your team is being asked to discontinue their current operations and move to the design and development of applications for a new smart phone. This will require new skills and experience that some of your team members do not possess. In addition, management has asked for a shortened timeline meaning your team will have to put in considerable overtime hours.

You are to develop a change management plan for leading your team through these changes, including reorganization. You will review your plan with your boss.

Research change management plans using your textbook, the Argosy University online library resources, and the Internet. Select at least two authoritative resources, one of which may be your text, to use in this assignment. Be sure to use real-world situations when presenting examples in your response.

Download and review the Change Management Plan template from the Doc Sharing area. Analyze the case information and fill in the template.

Write a detailed change management plan covering the following:

  • Identify two reorganizational changes and their impact on the team.
  • Offer suggestions and strategies for managing the change including:
    • Two ways to communicate the reorganization plans with the team
    • Two ways to gain buy-in from the team
    • Two ways to deal with resistance from the team
    • Two ways you will lead and motivate your team through the change
  • Identify two specific ways you will inform your supervisor of plans and progress.
  • Identify five action items required in order to implement the change. 
  • Identify seven potential risks along with a plan of the action to take if a risk occurs. Explain your solutions.

Give reasons and examples from your selected resources in support of your assertions.

Write a 5–6-page paper in Word format. Be sure to include your filled-in Change Management Plan template. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M5_A1.doc.

By Monday, July 20, 2015, deliver your assignment to the M5: Assignment 1 Dropbox.

Assignment 1 Grading Criteria
Maximum Points
Identified two reorganizational changes and their impacts on the team. Justify your responses.
28
Suggested two ways of how you can communicate the reorganization plans with the team. Include your justification.
28
Suggested two ways to gain buy-in from your team. Include your justification.
48
Suggested two ways to deal with resistance from the team. Include your justification.
28
Suggested two ways you will lead and motivate your team through the change. Include your justification.
28
Identified two ways you will communicate the plans and progress to your supervisor. Justify your decision.
28
Identified five action items required in order to implement the change. Justify your response.
20
Identified seven potential risks along with a plan if a risk occurs. Justify your solutions.
28

Writing Components:

Organization (16)
usage and mechanics (16)
APA elements (24)
Style (8)

64
Total:
300

 

Read More

Management Presentation

Imagine that you are an expert in the principles of business leadership. You have been invited to present at a conference held for some of the top executives at Fortune 500 companies. Your assigned topic is leveraging leadership to maximize business success.

Create a 15- to 20-slide Microsoft® PowerPoint® presentation in which you address the following:

  • Introduction to leadership
    • Explain the differences between management and leadership and how cultivating leadership skills in managers can benefit the organization.
    • Explain how managers can set effective expectations for their employees to increase organizational performance.
  • Organizational culture
    • Describe how managers, when applying leadership principles, can contribute to a healthy organizational culture.
  • Managerial control
    • Identify some key control mechanisms and describe how management can apply them to aid in achieving organizational goals.
  • Leveraging diversity
    • Summarize some best practices for leading a diverse workforce, and the benefits that can come to the organization through leveraging diversity.

Support your presentation with the concepts discussed in class and from the text, and your personal experiences.

Include the speaker notes to explain the key points in your presentation.

Read More

Organizational Change and Employee Stress

Assignment 2: Discussion—Organizational Change and Employee Stress

Managers need to be able to effectively manage change within organizations in order to mitigate the negative impact of the change on individuals and the organization. In this assignment, you will examine how organizational change causes stress for individuals and recommend ways managers can mitigate the stress to their employees.

Research methods of working through organizational change and employee stress using your textbook, the Argosy University online library resources, and the Internet.

Respond to the following:

  • What are some causes of stress among employees when organizational change happens?
  • How can managers help mitigate that stress?

Write your initial response in 1–2 paragraphs. Apply APA standards to citation of sources.

By Sunday, July 19, 2015, post your response to the appropriate Discussion Area. Through Wednesday, July 22, 2015, review and comment on at least two peers’ responses. In your response, do the following:

  • Recommend at least one additional method for mitigating employee stress.

Discussion Grading Criteria

Read More

American Woman History

250 word minimum count for each question

 

Question 1:

What changes in government policy made American families more prosperous after World War II? How did the prosperity start to change family culture and gender roles? Imagine that you are living in this time period. How are you affected by these issues? Ask your classmates what they think about everything from consumerism and advertising to birth control and the modern American family as it develops in this time period. Incorporate specific connections to the Unit 6 reading material as part of your response; include APA formatting (citations and references) to support your points.

 

Question 2:

 

What were the main issues for which women were fighting during the 1960s, 1970s, and 1980s?  Looking back from the perspective of the 21st century, to what degree were they successful?  What was the significance of the National Organization for Women (NOW) as part of these efforts?  Why was the Equal Rights Amendment a key focus on the women’s movement in the 1970s and 1980s? Incorporate specific connections to the Unit6 reading material as part of your response; include APA formatting (citations and references) to support your points.   

 

Multimedia

Read More

marketing- situation analysis

For phase II of your marketing plan, you will develop a Situation Analysis. The Situation Analysis follows the Executive Summary and table of contents in the marketing plan. This will be the first section of the plan. The purpose of the Situation Analysis is for the marketer to assess the situation and the market in which the company competes. The Situation Analysis contains background information on trends, competitors, market needs, target markets, and products.

The Situation Analysis is an in-depth report, as it contains numerous elements. Your Situation Analysis begins with a Market Summary, followed by a SWOT Analysis, Competitive Review, and Product Review.

Complete your Situation Analysis by providing 1-2 paragraphs covering each of the following areas:

  • Target Markets: Provide information on your target market. Who will you be targeting and why? What are the demographics for your target market? What geographic areas are you targeting and why?
  • Market Needs: What are the market needs? What unmet need will your product or service meet? How will your product benefit your customers?
  • Market Trends and Growth: Are there any market trends that you will be capitalizing on? Discuss Online and Internet market trends and how you will leverage them? Has there been any growth in the market? Please provide specifics.
  • SWOT Analysis: List the key product strengths, weaknesses, opportunities, and threats.
  • Competitive Review: Identify key competitors, describe their position in the market, and briefly discuss their strategies.
  • Product Review: Discuss the main features and benefits of your product
  • APA format due tomorrow at 230 pm cst. with references 
  • see attached excutive summary
Read More

American Women History

Incorporate a minimum of 200–250 words

The perception and reality of women’s sexuality underwent radical changes in the early decades of the twentieth century. As more women worked and birth control became available, relationships between men and women were redefined. The media, including magazines and movies, reflected these changes, but also may have influenced them.

 

Question 1: What impact would the media, including magazines and television/ movies have on changing notions of sexuality?

 

Question 2: Why was birth control so important in changing the lives of women? How did race and class affect access to birth control? 

 

 

Question 3: In 1963, author Betty Friedan wrote a pivotal book condemning the media, educations, and culture as a whole for creating an atmosphere that essentially codified domesticity as the appropriate role for women. How did The Feminine Mystique impact society and women? What arguments did the author present concerning “conventional expectations about women’s proper roles?” (Dubois & Dumenil, 2012, p. 602).  

Read More