Exam 1

 

Use this document to research your answers. Once you are ready, complete the BlackBoard

 

assessment exam for course credit. This exam covers Chapters 13, 14, 15, & 20.

 

Chapter 13

 

1. How we define a construct will affect the way we measure it. (T/F)

 

2. How much a person weighs is best described as an example of a(n) _____ scale.

 

a. ordinal

 

b. interval

 

c. ratio

 

d. nominal

 

3. Which of the following is a defining characteristic in determining between ratio and interval

 

scales?

 

a. number of items

 

b. absolute zero

 

c. number of intervals

 

d. nominal values

 

4. Which of the following is an indicator of a measure’s internal consistency?

 

a. reliability

 

b. validity

 

c. coefficient beta

 

d. sensitivity

 

5. When a researcher measures the reliability of an instrument by comparing the results of the

 

odd-numbered questions with the results of the even-numbered questions, this is an example of

 

_____ reliability.

 

a. test-retest

 

b. split-half

 

c. equivalent-forms

 

d. criterion

 

6. Carla is using education, income, and occupation to develop a measure of social class. What

 

type of measure for social class is she developing?

 

a. index measure

 

b. valid measure

 

c. reliable measure

 

d. concurrent measure

 

7. The ability of a measuring instrument to measure what it is supposed to measure is the basic

 

purpose of _____.

 

a. reliability

 

1Exam 1

 

b. validity

 

c. sensitivity

 

d. indexing

 

8. A researcher who administers the same scale to the same respondents at two separate times to

 

test for stability is using which method of assessing the scale’s reliability?

 

a. coefficient alpha

 

b. split-half method

 

c. test-retest method

 

d. before/after method

 

9. When a group of experts agrees that a measuring instrument measures what it is intended to

 

measure, we say that the instrument has _____ validity.

 

a. face

 

b. criterion

 

c. test-retest

 

d. equivalent-forms

 

10. When respondents are asked to place local shopping malls so that their first choice is 1, their

 

second choice is 2, and so forth, this is best-described as an example of a(n) _____ scale.

 

a. ordinal

 

b. ratio

 

c. interval

 

d. nominal

 

Chapter 14

 

11. A person’s knowledge about a brand is part of the affective component of that person’s

 

attitude toward that brand. (T/F)

 

12. What type of scale is the following?

 

Please an X at the position on the horizontal line that most reflects your feelings regarding the

 

atmosphere of this restaurant.

 

Modern _______________ Old-fashioned

 

a. graphic rating

 

b. Likert

 

c. linear

 

d. category

 

 

13. A person’s attitude toward Tide detergent can be directly observed. (T/F)

 

2Exam 1

 

14. A type of scale that demands that respondents divide points among several attributes to

 

indicate their relative importance is called a:

 

a. constant-sum scale

 

b. Likert scale

 

c. Stapel scale

 

d. semantic differential

 

15. When a respondent is asked: “How often, on the average, do you take a smoke break during

 

working hours?” and is asked to indicate her answer by circling one of the following: never,

 

rarely, sometimes, often, very often, this is an example of a _____ scale.

 

a. semantic differential

 

b. Likert

 

c. category

 

d. constant-sum

 

16. If a Likert scale statement is worded negatively, the scoring of this item needs to recoded so

 

that its score values are the opposite of the values of a statement that is positively worded. (T/F)

 

17. Ranking asks the respondent to estimate the magnitude or the extent to which some

 

characteristic exists. (T/F)

 

18. “I love my job” is an example of which component of an attitude toward one’s job?

 

a. affective

 

b. behavioral

 

c. cognitive

 

d. perceptive

 

19. Which attitude component represents a person’s awareness and knowledge of the relative

 

matter?

 

a. affective

 

b. cognitive

 

c. behavioral

 

d. personal

 

20. When a respondent is required to choose one of the fixed alternatives, what type of scale is

 

being used?

 

a. semantic differential

 

b. forced-choice

 

c. non-forced-choice

 

d. symmetric

 

3Exam 1

 

4

 

Chapter 15

 

21. “Do you own a cell phone? _____ Yes

 

a. leading

 

b. simple-dichotomy

 

c. loaded

 

d. open-ended response

 

_____ No” is an example of what type of question?

 

22. Question wording and sequence can substantially influence accuracy. (T/F)

 

23. “Can you name five brands of tires?” is an example of what type of question?

 

a. fixed-alternative

 

b. pivot

 

c. open-ended response

 

d. filter

 

24. A loaded question suggests a socially desirable answer or is emotionally charged. (T/F)

 

25. A question such as: “Have you ever received a speeding ticket? _____ Yes _____ No,”

 

when followed by a question such as: “When did you receive that ticket?” is an example of what

 

type of question?

 

a. double-barreled

 

b. leading

 

c. filter

 

d. anchoring

 

26. “In light of the current economic crisis, do you agree or disagree that the President of the

 

United States is doing a good job of managing the economy?” is an example of what type of

 

question?

 

a. counterbalancing

 

b. order bias

 

c. double-barreled

 

d. loaded

 

27. “What is your favorite hobby, playing video games, or what?” is an example of what type of

 

question?

 

a. loaded

 

b. pivot

 

c. filter

 

d. leadingExam 1

 

5

 

28. An introductory statement or preamble to a potentially embarrassing question that reduces a

 

respondent’s reluctance to answer by suggesting that certain behavior is not unusual is called a:

 

a. filter question

 

b. lead-in statement

 

c. split-ballot question

 

d. counterbiasing statement

 

29. A fixed-alternative question may tempt respondents to check an answer that is more

 

prestigious or socially acceptable than the true answer. (T/F)

 

30. Which of the following occurs when respondents believe that past events happened more

 

recently than they actually did?

 

a. telescoping

 

b. squishing

 

c. myopic remembering

 

d. zooming

 

Chapter 20

 

31. Combining the data from adjacent categories of a Likert-scale item is a common form of data

 

transformation. (True/False)

 

32. Which of the following is used to simplify and clarify data?

 

a. tables

 

b. graphs

 

c. charts

 

d. all of the above

 

33. When a data set is unimodal, a median split of the data will lead to error. (True/False)

 

34. Scores or observations recalibrated to indicate how they relate to a base number are referred

 

to as:

 

a. index numbers

 

b. rank orders

 

c. elaborated numbers

 

d. real numbers

 

35. A researcher is reviewing average household income data and sees that one household

 

reported an annual income of over $1 million. This value lies outside the normal range of the

 

data and is called a(n):

 

a. abnormality

 

b. marginal

 

c. outlier

 

d. quartileExam 1

 

6

 

36. Which of the following is a graphical way of showing the frequency distribution in which the

 

height of a bar corresponds to the frequency of a category?

 

a. perceptual map

 

b. histogram

 

c. contingency table

 

d. frequency chart

 

37. Arranging data into a table is called:

 

a. tabulation

 

b. frequency

 

c. analysis

 

d. interpretation

 

38. Arranging data so that the number of times each category occurs is called a(n) ________

 

table.

 

a. cross-tabulation

 

b. frequency

 

c. percentage

 

d. pre-coding

 

39. The conventional rule for computing percentages in a contingency table is to compute the

 

percentages in the direction of the:

 

a. independent variable

 

b. marginal totals

 

c. dependent variable

 

d. column mean

 

40. When a third variable inserted into the analysis changes the results when two other variables

 

were studied previously, this third variable is called a moderator variable. (True/False)

 

Bowie furniture assemble three-types of recliners made from three types of imported lumber, Mahogany (M) and Cherry (C). The time it takes to identify parts, assemble, ship Mahogany recliner is 20, 50, and 24 minutes respectively. Similarly, the time it takes to identify parts and assemble a Cherry recliner is 30 minutes each. Cherry recliners are picked up from the plant by customers. The total available time in the three departments are 40, 30, and 20 hours, respectively. Bowie furniture earns $20.00 profit per Mahogany and $22.00 per Cherry recliner;

 

1. Set up the linear programming problem.

 

2. Graph the constraints and shade the feasible area.

 

3. Solve the problem graphically and determine the maximum profit?

 

4. Find the upper and lower limit for unit profit of Mahogany (M) given a unit profit of Cherry (C=$22)

 

Computing z-Scores Using SPSS

Using the data below:

1. Determine the z-score that corresponds to each teacher’s salary and enter them in the table below. (Follow the steps on the second page).

The following data are from a survey of high school teachers.

SALARY
SEX
ZSALARY

35,000
Male

18,000
Female

20,000
Male

50,000
Female

38,000
Male

20,000
Female

75,000
Male

40,000
Female

30,000
Male

22,000
Female

23,000
Male

45,000
Female

Follow the instructions below. For salary be sure to use “scale” for measure (and you will be entering the actual number so no need for values); sex is a nominal variable (Male= 1, Female=2).

In SPSS, we compute z-scores via the Descriptives command.

After you enter the data above, click Analyze, then Descriptive Statistics, then Descriptives – this will take you to the dialog box for descriptives.

In the bottom-left corner you will see a check box labeled “Save standardized values as variables”, check this box and move the variable SALARY into the right-hand blank. Then click OK to complete the analysis. You will see the standard output from the Descriptives command. Notice that the z-scores are not listed. SPSS inserts them into the data window as a new variable (ZSALARY). Copy and paste your results to this document.

2. Write a brief (but thorough) analysis of what these z-scores say about each teacher’s salary.

 

Your final write up should be several pages including scatter plots.

 

Joglekar et. al. (1989) considered the following windmill data that record the direct current (in volts) produced by given wind velocities (in miles per hour):

 

Velocity (MPH) Output (volts)

 

2.45 .123

 

2.70 .500

 

2.90 .653

 

3.05 .558

 

3.40 1.057

 

3.60 1.137

 

3.95 1.144

 

4.10 1.194

 

4.60 1.562

 

5.00 1.582

 

5.45 1.501

 

5.80 1.737

 

6.00 1.822

 

6.20 1.866

 

6.35 1.930

 

7.00 1.800

 

7.40 2.088

 

7.85 2.179

 

8.15 2.166

 

8.80 2.112

 

9.10 2.303

 

9.55 2.294

 

9.70 2.386

 

10.00 2.236

 

10.20 2.310

 

1. Perform a standard linear regression analysis using the above examples as a template. Be sure to give the appropriate statistical hypothesis, a scatter plot of the data and residuals with interpretations, and interpretations of the p-value and the coefficient of determination.

 

1. The residual plot will indicate that a non-linear model will improve the fit. Determine that appropriate transformation and redo the steps in part 1 using the transformed “y” data.

 

Due in 18 hours from now – Due by 2pm Easter US time (EST).  

Please read the intstructions carefully. 

 

To:

From:

Subject: Website Analysis

 

Part One:

First visit the Way Back Machine at archive.org.  At this site, you can enter a web address and see how the site evolved over time.  Try looking at www.lv.psu.edu to see the various website versions.  How has the site changed both textually and visually?  With each version of the site, the technical communicators were working to improve its effectiveness for users.

Part Two:

Choose a website and look at all of the different versions.  Discuss the changes over time in a document (formatted like a short report).  In addition to discussing the changes and its effectiveness over the years, here are some questions to help you analyze the website.

• What are the company’s goals?  How has this been communicated over time?
• What image does the old/ current site send?  How could a new design or graphics improve/enhance this image?
• Is relevant information readily accessible to readers?  Is there extraneous or irrelevant information?  Is there anything you would add or eliminate?
• Does/ Did the website keep rhetorical considerations in mind? 
• For example, audience, purpose, context, persuasiveness, ethical and legal concerns

·      Textual considerations?

o   Organization, style, textual coherence?

·      Visual considerations?

o   Design, graphics, visual coherence?

• How has it improved upon the following areas?
• Font size/ type
• Colors
• Graphics
• Background (s)
• Links
• Interactivity
• Structure
• Navigational Aids
• Layout
• Some other questions to guide you
• Accuracy- How reliable is the information?
• Comprehensiveness- Does the site give you the information that you need?
• Currency- Is the information up to date?
• Navigation – Is it easy to get around the site and find what you want?
• Organization – Is the site sensibly organized?
• Visual Presentation – How does the site look?  Is the design user friendly?  Does the site make good use of both verbal and visual elements?
• Accommodations – Does it accommodate people with disabilities and multicultural visitors?
• Overall, how usable is the website?

 

This will be graded on your thorough, clear discussion of the website and how you answer the questions.  You do not have to answer all of the questions; but you should discuss them as they apply to your website.   As always, editing and clarity should be a concern of yours.  You should pay attention to your own format and design.

Due in 20 hours from now/ Due by 2pm Eastern US time

Please read the instructions clearly

 

To:

From:

Subject: Website Analysis

 

Part One:

First visit the Way Back Machine at archive.org.  At this site, you can enter a web address and see how the site evolved over time.  Try looking at www.lv.psu.edu to see the various website versions.  How has the site changed both textually and visually?  With each version of the site, the technical communicators were working to improve its effectiveness for users.

Part Two:

Choose a website and look at all of the different versions.  Discuss the changes over time in a document (formatted like a short report).  In addition to discussing the changes and its effectiveness over the years, here are some questions to help you analyze the website.

• What are the company’s goals?  How has this been communicated over time?
• What image does the old/ current site send?  How could a new design or graphics improve/enhance this image?
• Is relevant information readily accessible to readers?  Is there extraneous or irrelevant information?  Is there anything you would add or eliminate?
• Does/ Did the website keep rhetorical considerations in mind? 
• For example, audience, purpose, context, persuasiveness, ethical and legal concerns

·      Textual considerations?

o   Organization, style, textual coherence?

·      Visual considerations?

o   Design, graphics, visual coherence?

• How has it improved upon the following areas?
• Font size/ type
• Colors
• Graphics
• Background (s)
• Links
• Interactivity
• Structure
• Navigational Aids
• Layout
• Some other questions to guide you
• Accuracy- How reliable is the information?
• Comprehensiveness- Does the site give you the information that you need?
• Currency- Is the information up to date?
• Navigation – Is it easy to get around the site and find what you want?
• Organization – Is the site sensibly organized?
• Visual Presentation – How does the site look?  Is the design user friendly?  Does the site make good use of both verbal and visual elements?
• Accommodations – Does it accommodate people with disabilities and multicultural visitors?
• Overall, how usable is the website?

 

This will be graded on your thorough, clear discussion of the website and how you answer the questions.  You do not have to answer all of the questions; but you should discuss them as they apply to your website.   As always, editing and clarity should be a concern of yours.  You should pay attention to your own format and design.

You have just been appointed the director of a new human service organization (a behavioral health clinic, for example). As the director, one of your first tasks is to draft a mission statement and a values statement for your organization. As your organization grows, your stakeholders will provide their input and help shape these statements

Write a 1,050- to 1,400-word paper in APA format containing the following elements:

• Description of organization: What services does the organization provide? Who is the clientele? Is it a for-profit or non-profit organization?
• Mission statement: What is organization’s mission statement? How will the mission statement support the ethical system? What message does the mission statement send to the community?
• Values statement: What is the organization’s values statement? How will these values inspire action and influence behavior? How do these values relate to the organization’s mission?

Assignment 3: Long-Term Investment Decisions
Due Week 9 and worth 300 points

 

Assume that the low-calorie frozen, microwavable food company from Assignments 1 and 2 wants to expand and has to make some long-term capital budgeting decisions. The company is currently facing increases in the costs of major ingredients.

 

Use the Internet and Strayer databases to research government policies and regulation.

 

Write a six to eight (6-8) page paper in which you:

 

1. Outline a plan that managers in the low-calorie, frozen microwaveable food company could follow in anticipation of raising prices when selecting pricing strategies for making their products response to a change in price less elastic. Provide a rationale for your response.
2. Examine the major effects that government policies have on production and employment. Predict the potential effects that government policies could have on your company.
3. Determine whether or not government regulation to ensure fairness in the low-calorie, frozen microwavable food industry is needed. Cite the major reasons for government involvement in a market economy. Provide two (2) examples of government involvement in a similar market economy to support your response.
4. Examine the major complexities that would arise under expansion via capital projects. Propose key actions that the company could take in order to prevent or address these complexities.
5. Suggest the substantive manner in which the company could create a convergence between the interests of stockholders and managers. Indicate the most likely impact to profitability of such a convergence. Provide two (2) examples of instances that support your response.
6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.

 

Your assignment must follow these formatting requirements:

 

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 

The specific course learning outcomes associated with this assignment are:

 

• Propose how differences in demand and elasticity lead managers to develop various pricing strategies.
• Analyze the economic impact of contracting, governance and organizational form within organizations.
• Use technology and information resources to research issues in managerial economics and globalization.
• Write clearly and concisely about managerial economics and globalization using proper writing mechanics.

250 words per question. Due Sunday by 12pm central standard time APA FORMAT NO PLAG SITE REFERENCES

 

1.Determine whether or not health care marketers need to recognize the value results from implementing marketing best practices across the multiple, varying activities that health care organizations carry out. Provide one (1) example of such recognition of value to support your rationale. 

2. Evaluate the value of Michael Porter’s Value Chain as a marketing strategy and planning instrument for engendering an understanding of value-producing activities within health care organizations. Provide at least two (2) specific examples of the Michael Porter’s Value Chain Model that apply within a health care organization with which you are familiar.

 

Generic Strategies and Balanced scored Card”

3. Determine whether or not you believe the process of formulating strategy in the health care industry is complex. Justify your response with at least one (1) example of a situation or scenario that supports your position.

 

4.Assess the degree of guidance provided by Kaplan and Norton’s Balanced Scorecard as a management tool for guiding health care marketers in performing strategic management duties and responsibilities. Provide at least two (2) specific examples of the Balanced Scorecard Model that apply within a health care organization with which you are familiar.

Task:

Pick any individual multinational business that operates in an overseas market and theoretically review how it has gone about securing its position within that specific market. Attention to should be paid to:-

1. The type of market in which the business operates.
2. The role played by internationalisation in building the companies profile overseas.
3. A discussion of how the business goes about developing brands for differing market types.
4. A review of how the business adheres to the principles of CSR (corporate social responsibility).
5. Analyse how successful the business is at employing the practices of sustainability in an attempt to develop and maintain good stakeholder relationships.

Your work must be correctly referenced throughout in the Harvard format. You are expected to include in your discussion relevant references from academic sources. Journalistic, public policy and publicly available commercial literature / sources may also enrich the assignment.

Word count 2,500 words (essay format)

The assignment should be word processed and produced in an appropriate business style. The font should be 12, and be double spaced.