Brannigan Foods Case Memo

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Present:

Key issues
Your recommendations
Your supporting analysis
Responses to presented questions.

Questions

  • How would you analyze the process Clark is using to determine his best “investment bets” for allocating resources?
  • Which of the four managers’ proposals should Clark favor? Absent any resource constraints, which of the four departmental directions do you think is the most viable? Which is the second-best strategy? Which is the least viable? (In considering Mackey’s proposal to acquire a company, do the quantitative analysis on Red Dragon Foods only.)
  • If Clark chooses a strategic direction that favors only one department, what negative effects could this have on other departments? How can Clark mitigate the damage?
  • What effects is the change in the strengths and weaknesses of competition having on the Brannigan’s division? How does this impact the investment decision?
  • Given the information in the case, what strategic course do you think the division should pursue?

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