Brannigan Foods Paper

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Brannigan Foods Paper

Brannigan Foods Paper

Please submit a typed 6-page (maximum) write-up (double spaced, Times Roman, 12 point, 1” margins) in PDF format. To be fair to all groups, the TA will not read beyond the 6-page point. Because these are group assignments, only one person needs to submit the case assignment for all group members.

Here are a few recommended tools for your group to consider when collaborating on Case Assignments:

  • Zoom (ucimerage.zoom.us)
  • Google Apps for Education/Google Docs
  • Microsoft Office 365 Online

If you have questions regarding this assignment, please contact TA Duke Chowdhury at kpchowdh@uci.edu as he will be grading it.

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  1. How would you analyze the process Clark is using to determine his best “investment bets” for allocating resources?
  2. Which of the four managers’ proposals should Clark favor? Absent any resource constraints, which of the four departmental directions do you think is the most viable? Which is the second-best strategy? Which is the least viable? (In considering Mackey’s proposal to acquire a company, do the quantitative analysis on Red Dragon Foods only.)
  3. If Clark chooses a strategic direction that favors only one department, what negative effects could this have on other departments? How can Clark mitigate the damage?
  4. What effects is the change in the strengths and weaknesses of competition having on the Brannigan’s division? How does this impact the investment decision?
  5. Given the information in the case, what strategic course do you think the division should pursue?

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.

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