Assignment – Creating an eCommerce Business
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Too often, entrepreneurs brimming with optimism and enthusiasm
launch businesses destined for failure because their founders never stop
to define a workable strategy that sets them apart from their
competition (Scarborough & Cornwall, Entrepreneurship and Effective
Small Business Management, p. 106).
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Overview
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With this assignment, you have the opportunity to take your
creative ideas to the next step and begin to develop a strategy that
will form the foundation for a successful business.
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Instructions
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Write a 3–4 page paper in which you:
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- Develop an idea for a prospective small business and select a name for the company.
- Identify its key competitors and summarize the strengths and weaknesses of one of the competitors.
- Prepare a mission statement that encompasses the purpose of the business and considers its target market.
- Identify the ownership form for this business, taking into
consideration tax implications, liability exposure, managerial ability,
and cost of formation. - Include at least two references outside the textbook.
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This course requires the use of Strayer Writing Standards. For
assistance and information, please refer to the Strayer Writing
Standards link in the left-hand menu of your course. Check with your
professor for any additional instructions.
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The specific course learning outcome associated with this assignment is:
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- Develop a strategic plan to create a new small business.
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