The write-up is limited to twelve to fifteen double-spaced pages, not including a title page and exhibits (include as appendices). For this assignment, students are required to address an issue or problem faced by their company of choice and will analyze it using the techniques taught in this course (see the bold underlined text below for techniques discussed).
Complete the required Major Case Analysis, they are also responsible for completing a PowerPoint or Prezi presentation (or presentation that uses another appropriate technology) highlighting their findings.The recommended length of the presentation is 8-10 slides. The presentation must be appropriate to college-level work, demonstrate critical analysis of the case, and be free of spelling and grammar errors.
The presentation should outline the Major Case Analysis and contain the major topics that discuss the Major Case Analysis. It should also contain the critical-thinking topics contained in this course: making claims, use of evidence, recognizing and validating assumptions, causal claims, and being persuasive. You are free to choose any company for the case that is a publicly held company that is listed on a major stock exchange in the U.S.
The Saint Leo core value of excellence will be assessed through a combination of the Major Case Analysis and the Major Case Analysis PowerPoint or Prezi Presentation. Students are expected to incorporate an integrated perspective of business utilizing critical-thinking techniques.
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