Capstone (4 pages)


Pls follow the instruction below. I have attached 4 pictures of cases in textbook and the Vera Bradley Financial ratios excel that I calculated.

Read “Vera Bradley in 2015: Can Its Turnaround Strategy Reverse Its
Continuing Decline?” (In Textbook pp. 320-332)

Complete the Vera Bradley Spreadsheet with your calculations of the
indicated (green boxes) financial ratios. Calculate your financial ratios for the
spreadsheet from Exhibits 1 and 2 in the case (pp. 322-323)

Answer the following questions with short essays (Typed, Double-Spaced,
12pt. Font w/ 1″ margins). Please clearly separate and mark each essay:

(1) Does Vera Bradley have a clear and well-defined strategy? How can the company’s strategy
be best characterized? (Recommended page length: 1⁄2 to 1 pages).

(2) Briefly summarize the major strategic and operations issues faced by the company. What are
the major items that demand managerial attention at Vera Bradley? (Recommended page
length: 1 to 11⁄2 pages).

(3) Based upon your calculations from the Vera Bradley spreadsheet, comment on the financial
condition of Vera Bradley. Briefly analyze the company’s: sales growth, margins,
profitability, liquidity, leverage and activity ratios. What is your overall assessment of Vera
Bradley’s financial condition (Recommended page length: 1 to 2 pages).

(4) Based upon your analysis of the major strategic, operational issues and financial issues faced
by Vera Bradley, make recommendations regarding how to address these issues. How would
you advise Vera Bradley management regarding how to improve the company’s market
standing, competitiveness and financial performance over the next three to five years? What
steps should management take? (Recommended page length: 1 1⁄2 to 2 pages).

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