Case Study Lyndsay


Case Study Lyndsay

Case Study Lyndsay

All answers must be typed and double-spaced.  Correct grammar, punctuation and spelling will be taken into account.  Each question is designed for you to apply theories we discussed in the text to a real-world issue.  You will be evaluated on BOTH your understanding of the theories in the text AND your analytical ability to use them in defending your views. You are to work on this exam independently.


Please no more than 4 pages!

  1. Read the case study regarding the cover image of Lyndsay Vonn on Sports Illustrated.Case Study Lyndsay Vonn Cover.pdfPreview the document

Answer the following questions regarding the case study:

  1. Did Sports Illustrated do something ethically wrong in running the Vonn picture as they did? Be sure to list what is Right/Wrong, and Good/Bad about this decision before rendering your judgement.
  2. If they did something ethically wrong, would it matter what their actual intentions behind running the photo were? (Categorical)
  3. If this cover actually increased interest in female competitive skiing, would that make an ethical difference? (Consequential)
  4. Is the selection of cover photos, such as the Vonn shot, an important activity of sports journalists? Or are these purely business decisions?
  5. Are there more ethical issues than simply covering sports once sports journalists become part of a business such as Sports Illustrated?
  6. How would you have handled the selection of the Vonn photo for the cover if you ran Sports Illustrated? What values would guide your decisions?

Please type, double space, spell and grammar check, and include references to any sources outside of Coakley. If you quote Coakley word for word, please give the page number.

Please no more than 4 pages!

  • attachmentMidterm.pdf

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.

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