Case Write-Ups Purpose and GuidelinesCase write-ups are required for every ca

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Case Write-UpsPurpose and GuidelinesCase write-ups are required for every case discussed in this class. Each will focus on a broad range of marketing problems related to topics we will discuss in class, as well as many that you may experience in your careers. Remember that you are being assessed on the quality of the answers that you provide to questions asked during class. Performing these quick case write-ups will help you to properly prepare. Some of the case studies you perform will be collected for a grade. Others may not be. Be ready! Each write-up is due in Canvas (in “Assignments,” and numbered) by the deadline posted in the syllabus. Late assignments will NOT be accepted. The requirements for the write-up are listed below.InstructionsThe key to performing a good case write-up is to ground your analyses and recommendations on sound strategic principles: take what you learned from the readings and apply it to the analysis of the case. You must be able to justify your position, not just recommend a position. Cases should be no more than 1 page, single-spaced, 12pt font, 1 inch margins. In most organizations, top management has a very short attention span. It is critical to for you to be able to make a coherent argument to your boss within 1 page for your ideas to get attention.Your write-up is to be broken into three distinct parts (please provide headings for each part):1. Problem summary (1-2 concise sentences summarizing problem)2. Analysis of problem (Expand upon multiple facets of problem)3. Recommendations (Build upon any data analysis you may need to do to outline feasible recommendations, using facts from the case.)AssessmentAmong the critical aspects that you will be assess on are the quality and thoroughness of your review and recommendations, the clarity of your writing. Consider two important points emphasized by our BizComm specialists:1.) Your job as a writer is to deliver the most accurate information with the least amount of work required on the reader’s part (write in plain English).2) Don’t make your reader ask, “Why are you telling me this?” (Don’t burden the reader with information he or she doesn’t want or need).    Remember to use data, where necessary, to support your recommendations. “Pie in the sky” recommendations are not tolerated. Clear and concise articulation of your thoughts is paramount. Use professional tone in your writing (No “I, me, and my”)