.
•
Methodology
and hypothesis:
In this section it should be clear what are the research questions
and hypotheses of this project, as well as the methodology that will
be developed to answer these questions and/or address the hypotheses
(including all pertinent marketing tools: external and internal
environment, competitive environment, strategic tools…).
Research questions such as ( Will WeWork be able to comeback from their critical financial situation and how? )
•
Literature
review:
The purpose of this section is to assess the background and context
of the finance issue, as well as including all pertinent
information previously discussed and researched about the project.
This will allow for a more complete and proper analysis. It is of the
utmost importance that you include in-text citations throughout the
document, as seen in class, besides the list of references. This has
a direct impact on the quality and credibility of your work.
Likewise, references must be appropriate in terms of both quantity
and quality.
Formalities:
•
Wordcount:
1000 words.
•
Font:
Arial
11 pts.
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