Competitive Analysis of radio station, The Independent 88.5 FM

Competitive Analysis of the radio station, The Independent 88.5FM, website:

Competitive Analysis: You’ll first want to research the competition. Who are the direct competitors and how are they defined? Who are the relevant indirect competitors? (Remember to consider competition from the consumer perspective.) What are their products/services, their positions and the marketing mix strategies for their products/services? Describe the market share of the competitors’ products/services. (Remember to note how market share is measuredsales dollars, unit sales, or some other measure.) What markets do the competitors target? Do you think they target the markets effectively? In general, what are their strengths and weaknesses? Do you think there are any “gaps” in the market? In other words, based on your research about the competition, are there segments of consumers with needs/wants that are not being adequately met? Are there gaps in terms of potential meaningful positioning strategies?

2 page minimum, no page max as along as all info is there

Graphs and tables may be utilized in paper

In-text citations, MLA format

Checklist for paper attached along with some information on the radio station

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