Read the Running Case found at the end of Chapter 4.
complete tasks 1, 2, 3, 4 and 6 for this case project.
Additional running cases are provided on the Companion website, including the Manage
Your Health, Inc. case from the seventh edition of this text, now with updated tasks based on
this edition. Template files are also available on the Companion website. This running case
starts here and continues through Chapter 13. Tasks based on this case are explained in the
following Tasks section; throughout the book, these tasks will build on work done in previous
chapters and scenarios.
Economic inequality is a huge issue. A recent study found that the world’s 80 wealthiest
individuals own as much as the entire world’s poorest 3.5 billion people. The richest 1 percent
of the world’s population control half of the world’s total wealth.* Many individuals,
corporations, charities, and government agencies have projects and programs in place to
attempt to tackle this and other important global issues such as sustainability, but there are
many opportunities to do more.
A grassroots group of college students has decided to work together to do their part in
making the world a better place. The students are from many different countries, and several
of them met at global conferences, through study abroad experiences, or on various Internet
groups. Strategic goals of this group include developing skills for both college students and for
needy populations, sharing information on existing products and services that promote
economic growth and sustainability, and promoting entrepreneurship. Leaders of this group
were reviewing some ideas for projects (all with a significant IT component) that they could
do to support their strategic goals:
1. Global Treps : Many people are familiar with the television show called Shark Tank where
entrepreneurs (sometimes called “treps”) present their business ideas to a group of
investors or sharks. Several colleges, high schools, and even elementary schools
throughout the world hold unique versions of a shark tank like event. You believe that
creating a non-profit organization with one central mobile-friendly website/application
to assist groups in organizing these types of events would spark even more
entrepreneurs throughout the world. You would plan to hold several shark tank like
events during the term of the project and create a site and applications to help continue
developing more global treps. This site/application would include the following
Provide guidelines and templates for running a shark tank type of event.
Accept donations from potential investors targeted toward specific schools or
organizations wishing to host an event (similar to the popular
www.donorschoose.org site where people can fund teacher’s requests).
Accept ideas for needed new products or services.
Provide the ability for organizations to create their own custom site to solicit local
participants and sharks, accept applications, and promote the winners as well as
Research ideas for a mechanism where a certain percentage of all donations and
profits earned by contestants are donated back to the Global Treps organization.
Provide an online version of the events by showing videos of contestants and live
reactions of the sharks while also getting live inputs and donations from viewers. 2. Change the Laws Campaign : Launch a global campaign to change laws to reduce further
income inequality and promote social responsibility. This project would also involve
creating a mobile-friendly website/application that would include information about
current and proposed laws, allow discussions of potential ideas to change laws, organize
people to contact appropriate lawmakers, etc. 3. Wealthy Unite : Develop a system to enable the richest people in the world to provide
their input on how they can make the world a better place. Provide information on what
several people are currently doing (i.e., Bill Gates, Warren Buffet, famous celebrities, etc.)
to promote philanthropy. Allow others to donate to suggested causes and recommend
other ways to reduce economic inequality. 4. Global Smart Shoppers : Develop a mobile app and website that recommends products
and services produced by organizations that promote social responsibility. Customize
the app so it works in any country in the user’s desired language. Work with large
companies that do not currently sell products or services in certain countries to expand
to regions in need. Allow small companies to easily add their products and services to the
1.Summarize each of the proposed projects using a simple table format suitable for
presentation to top management. Include the name of each project, identify how
each one supports business strategies, assess the potential financial benefits and
other benefits of each project, and provide your initial assessment of the value of
each project. Write your results in a one-to two-page memo to top management,
including appropriate back-up information and calculations.
2.Evaluate the four projects by preparing a weighted scoring model using the
template provided on the Companion website for this text. Develop at least four
criteria, assign weights to each criterion, assign scores, and then calculate the
weighted scores. Print the spreadsheet and bar chart with the results. Also write a
one-page paper that describes this weighted scoring model and the results.
3.Prepare a business case for the Global Treps project. Assume that the project will
take six months to complete, use many volunteer hours, and cost about $130,000
for hardware, software, travel, and labor. Use the business case template provided on
the Companion website for this text. Be sure to research information on the
television show and events held by colleges and other groups, which have been
sparked by the need for more successful entrepreneurs. Also visit DonorsChoose.org
to see how that site operates and look into steps for forming a non profit
4.Prepare a draft project charter and an assumption log for the Global Treps
project. Assume that the project will take six months to complete and have a
budget of $130,000. Use the project charter template provided in this text and the
sample project charter provided in Table 4-1 as guides. For the assumption log,
document at least two assumptions including an assumption ID, date, source,
category, description, and status. You will be the project manager, and Dr. K. will be
the project sponsor. Other team members will include Bobby, Ashok, Kim, and
Alfreda. You plan to hold four shark tank like events plus develop the Global Treps site
5. Start a lessons learned register to document knowledge learned on this project.
Include la lessons learned ID, date, source, category, description, impact,
recommendations, and proposed actions. Be creative in then making two entries.
6.Prepare a change request for the Global Treps project, using the template
provided on the Companion website for this text. Assume that you have decided
not to provide an online version of the show as it would be too much work for the
initial project. Be creative when making up information.
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