comprehensive marketing plan for a new product (a good or service)

a comprehensive marketing plan for a new product (a good or service)

There are important things to consider as the plan is created.

1. Is the marketing idea valid?
2. What is unique or distinctive about the product that separates it from competitors?
3. Does a viable market exist for the product?
4. Is the target market large enough, accessible, and capable of purchasing your product?
5. Are the financial projections sound?
6. Is the management team competent?
7. How will investors get a return on their investments?

In order to help you answer these and similar questions, create your marketing plan utilizing the following course resources.

View the BUSN319_Marketing_Plan_Outline.docx

Your final marketing plan must be 3-5 pages in length, cover all sections of the marketing plan
outline, use at least three research sources ,
and follow all APA guidelines. First submit a two-page
topic proposal. then submit the
final marketing plan.

First submission write a two-page description of your product, including the following.

1. Information about ownership and company structure
2. A description of product
3. A mission statement
4. Marketing goals
5. Who a typical customer might be

Second submission

submit the Final marketing plan Be sure to use the BUSN319_Marketing_Plan_Outline.docx from the Files