Contemporary businesses cannot afford to ignore the environments in which they operate. To navigate this vast and ever-changing landscape, businesses must keep a keen eye on the external factors that influence it. Customer behaviour, government regulatory and economic policy, competitor strategy and public opinion all impact on a firm’s success. The environmental scan report is an effort to identify these factors and propose solutions to the risks they pose.
This assessment serves to collect data about a firm’s environment in one place. You will work individually to identify any relevant information about the environment of a chosen organisation. You must choose an Australian firm of appropriate size and view it through the lens of theories and frameworks identified in this subject. The development of the environmental scan must incorporate the following elements:
Use materials from this subject—both in the prescribed materials and those that you collected in your private study—to identify the types of factors that influence firms
Analyse those environmental factors, making reference to an appropriate volume of external sources (i.e. articles from your private study), to explore challenges to firms
Present your chosen case study firm, making reference to several external sources. Catalogue the factors in its environment that exert pressure on it
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Discuss these factors in the context of the subject theories and frameworks.
The structure of the assignment should follow standard report structure:
Introduction and background information
Body of information and discussion of relevant topics
Conclusion and summary
Referencing in the APA style
Submit your assignment in .docx or .pdf format only via the assessment link in Blackboard. The Learning Facilitator will provide feedback with reference to the criteria below via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
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Analysis of Environment
a. Critically evaluate the effect of the external environment on firms
Limited understanding of the environmental factors that influence the chosen case study. Does not categorise the environment into factors that can be seen to be consistent with material covered in the subject.
Identifies a proportion of the environmental factors that influence the chosen case study firm; the major influencers are identified. Correctly categorises major factors discussed in the analysis. Accesses relevant information to discuss and categorise environmental factors.
Identifies a proficientnumber of
environmental factors that influence firms. Correctly categorises major factors in the analysis. Accesses and correctly cites relevant information to discuss and categorise environmental factors.
Demonstrates an advanced understanding by identifying all appropriate environmental factors that influence firms. Correctly categorises and thoroughly explains all of the factors from the analysis. Accesses and correctly cites relevant and high-quality information to discuss and categorise environmental factors.
Demonstrates expert-level understanding by identifying all environmental factors, providing insightful discussion. Discusses the wider business environment to provide a linked picture of the complete external business environment. Demonstrates mastery of concepts and application to new situations.
b. Select and apply appropriate frameworks to resolve the challenges faced by
Demonstrates little or no understanding of framework concepts relevant to the external environment.
Demonstrates little understanding of strategies to respond to the external environment. Provides non-specific solutions to issues identified and discussed in the report.
Demonstrates adequate knowledge of strategies that are relevant to the chosen case study. Offers solutions to a range of issues presented by the case in the context of its environment.
Identifies solutions to an advanced level that directly address the issues raised in the case study firm.
Identifies a number of high impact solutions to the firm that will position the firm in a strong position. Justifies and explains each strategy and illustrates how each would be feasibly implemented.
Report Structure andReferencing
Demonstrates inconsistent use of quality, credible and relevant sources to support and develop ideas.
Demonstrates use of credible and relevant resources to support and develop ideas. There is needed work on making these explicit.
Demonstrates use of high quality, credible sources that are relevant to support and develop ideas.
Demonstrates the use of highquality, credible and relevant resources to support and develop argument. Shows evidence of a wide scope for sourcing evidence.
Demonstrates ability to use several high-quality, credible and relevant resources to support and develop arguments and to position statements.
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