Follow requirement by following
attached steps: Correct gap analysis survey and write 400 -500 reflection by
using project 1 tab at the bottom tap. Correct already completed step 4 and 5,
ensure everything together as step 6. (This is previous instructions from
previous post: Write 6 double spaced pages report (Step 4), write 1/2 -1 page
recommendation on value proposition (Step 5), write 8-9 pages final report
(step 6- by combining step 4 and step 5 together) based on finding from
research notes, outline (Follow each steps in guide provided) in APA format 12
font and use attached international expansion case to write report.
Work that needs corrections
attached, guide and steps and excel for gap analysis attached as well. (PLEASE
MAKE CORRECTIONS BASED ON INSTRUCTOR’S FEEDBACKS)
This response pertains to the executive summary.
In the executive summary I like to see linkage to the key
marketing concepts. For example, are the HENRY and millennials different
because they desire different benefits? Or do they have different needs?
Also, in the executive summary I like to see your recommendation.
Reference my Ask the Professor post on the topic for more details and
check out the link to the writing center.
This response pertains to your value proposition.
How do you define the value proposition? Which of
the 2 models are you using? You may want to reference the article in Step
5 (Walsh, J, 2019) for more details (see link under resource of the Value
Proposition learning topic.
Similar to my comments on your paper, you should be very
clear in describing the marketing concepts. So, when you create the value
proposition, you should first explain to the reader your understanding of the
In your recommendation to enter/or not enter the markets,
I like to compare the recommendation to the other sections of the paper.
If your paper is consistently pointing to similarities across the
markets, the value proposition would be similar across the markets and the
recommendation would be the same. However, if you’re pointing to
dissimilarities, I look for slightly different value propositions by market and
possibly different recommendations. When you pull everything together for
final submission, just check for this continuity.
This response pertains to overall report
I’ll reply to each of your 3 files separately. This
response is for the buying behavior file.
I like to keep the milestone responses short and direct.
This allows me to reply quickly and keep you progressing. So, here you
1. You have a lot of very good research here.
Your understanding of the high end refrigerator market and consumers is
apparent; however, your paper lacks clear linkage with the marketing concepts
within Step 4. You should be more clear in defining the key marketing
terms “features, benefits, etc.”, which are outlined in the project. You
should show the reader that you understand the marketing concepts and ensure
that the reader understands exactly how you’re defining these concepts.
When you define remember to cite your source of definition. Step 3
in the project will get you started.
2. I like to ask students to print the paper and
then turn to Step 4 of the project. Highlight your responses to the 4
questions in your printed paper. Are the responses clear and organized so
the reader can easily understand? I don’t see exact alignment between the
questions and your paper. For example, what are the feature and benefits?
Or, how do you differentiate between the two? Remember the projects in
this course are clearly linked to specific questions. The questions are
intentionally written to ensure 1) you understand the concepts (back to my
comments in #1 above) and 2) you can apply the concepts to the case (high-end
refrigerators). Again, as mentioned above, you have very good application
To summarize some next steps for you to consider: 1) be
sure that you’re introducing the marketing concepts in the questions through a
definition for the reader and 2) be sure that your paper answers all of the
Again, you have a very good start here with your
application research (high-end refrigerators).
This response pertains to gap analysis survey/reflection
You’ve provided a summary. But, I encourage you to
improve your writing clarity. I should not be searching for your listed
gaps within the text.
With future assignments in this course be much more clear
in how you formulate your written answers. For example, with this
assignment consider referencing the information within the table (either the
numbers (Part 1: Number 2) or creating headings (Provide sufficient, correctly
cited support that substantiates the writer’s ideas)). Any method to help
the reader to identify your answer is critically important.
From this assessment, the numbers with the greatest
negative “gap” should be your selection. And, I do not see that
If you were to summarize, what are your gaps and how do
they link to the table above?
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