Cuyamaca College Sony Keeps Innovating & Reinventing Their Products Essay

Sony is introducing a TV with a 65-inch Ultra HD TV wide screen that has 4 times more pixels than existing HDTVs with an advanced signal processing system. The TV’s introductory price is $10,000.

In a 3-4 page, double-spaced paper, address the following questions:

  • Who should be Sony’s initial target market? What are the target consumers’ demographics and psychographics? How can Sony locate and reach them?
  • How would you identify the innovators for this product?
  • Is the new model a continuous, dynamically continuous, or discontinuous innovation? Explain your answer.
  • Describe how Sony can use the “five product features that affect adoption” in order to speed up the diffusion of its new TV model.

The essay has to be in APA format all together the essay has to consists of 5 pages includes the title page and reference page. Please include the book Consumer behavior 12 edition by Schiffman, Leon G./ Wisenblit, Joseph L.

Also please include the page number when citing the book.

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