Data Collection Process, marketing homework help

Now that the initial meetings with the DiVito family have taken place, it is time to start the data collection process. The decision has been reached that each possible target market will be surveyed.

Begin the implementation of your Marketing Strategy. Create a Marketing Research Report for the owners of DiVito’s Italian Bakery consisting of the following:

    • Title page
    • Table of contents
    • Executive summary
    • Problem definition
    • Objectives of the research
    • Research design
    • Methodology
    • Results
    • Limitations
    • Conclusions and recommendations

Individual deliverable:

Your individual work will be used to compile the group deliverable.

  • Establish a pool of 10–12 questions that will collect the desired information for developing the marketing strategy. These questions should be worded to be appropriate for use in a consumer survey.
  • You have already compiled available resources for secondary data that would help you in presenting the results to your client (it is understood that much of the information on the World Wide Web is for sale, but many sites give you a certain amount of information free). Analyze and summarize findings from your secondary data search. Be sure to cite the resources used.
  • In the context of this course, you have a limited amount of time to collect primary data. Therefore, the primary data have been provided for you. (Click here to view the primary data.)
    • In lieu of that, you are to establish a plan for the collection of primary data.
  • What would be the best method(s) and what channel (mail, personal, telephone, online) will you use to collect the data, given the characteristics of your target population?
  • Explain the key methods used (channels) in primary data collection. Explain why they would or would not work for your particular population.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
error: Content is protected !!