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Dear students,Please review the case study I have attached and do the following questions. Each question should have around 150/200 words. You are free to use the internet orother sources to build up your response.Question 1Advertisers use different kinds of “profiles” in the decision to display ads to customers. Identify the different kinds of profiles described in this case, and explain why they are relevant to online display advertising.Question 2How can display ads achieve search-engine–like results?Question 3Do you think instant display ads based on your immediately prior clickstream will be as effective as search engine marketing techniques? Why or why not?
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