Choose one hospitality service and one physical product (good)
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Request approval for your two selections from your instructor prior to the creation of your presentation. Your service must be hospitality-focused (e.g. hotel, spa, restaurant, etc.). Send me a private message when you have chosen your topic.
Create a 10- to 12-slide presentation with speaker notes on fundamental differences between marketing hospitality services and marketing physical products, and include the following slides in your presentation:
- A title slide
- An introductory slide
- 5 slides that provide differences between marketing your hospitality service product versus your physical product (with at least 1 difference per slide)
- 2 slides that describe ethical considerations for your hospitality product (with at least 1 ethical consideration per slide)
- A conclusion slide
- A reference slide
Remember we are looking at what we can do differently when we are marketing a service so keep this in mind as you prepare your paper.
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