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Directions: Review Application Case 4.6 “Data Mining Goes to Hollywood: Predicting Financial Success of Movies” on pages 233 – 236 in your textbook. Conduct a thorough case analysis addressing the questions for discussion. DO NOT USE GOOGLE USE THE TEXTBOOK belowImportant information:Answers should be thorough and complete. DEFINE WHAT THEE QUESTION IS AND THEN APPLY TO THE CASE “EVIDENCE” AS SUPPORT THE DEFINITIONCase analyses should be at least 3 entire pages in length, excluding title and reference pages.Utilize the textbook as your main source of reference.Provide definitions of all course terms related to your response.Although the questions ask “What do you think…” answers should be based on course-related knowledge/research and not on opinions and experience. Evidence is necessary to inform decisions. You will be graded on how well you integrate course concepts, theories, and research into your analysis.Responses should point to specific case language to support your assertions.Papers should follow APA (6th Edition) conventions.Any instance of plagiarism will result in a failing grade. Repeated instances will result in a failing grade for the course.Refer to the assignment rubric located in the syllabus for grading criteria.Questions for DiscussionWhy is it important for many Hollywood professionals to predict the financial success of movies?How can data mining be used for predicting financial success of movies before the start of their production process?How do you think Hollywood did, and perhaps still is performing, this task without the help of data mining tools and techniques?
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