ttached Files:

• Chapter 2 – Data Governance and IT Architecture Support Long-Term Performance.pptx (609.263 KB)
• Chapter 3 – Data Management, Big Data Analytics, and Records Management.pptx (1.124 MB)

Please read the following chapters
that describe how information can be used strategically, which is the
topic for this week’s paper:

• Chapter 2 – Data Governance and IT Architecture Support Long-Term Performance
• Chapter 3 – Data Management, Big Data Analytics, and Records Management

Please watch the following videos on Michael Porter’s Five Forces model:

• Video and article: What are ‘Porter’s 5 Forces’ explains Michael Porter’s five forces model.
• Video: The Five Competitive Forces That Shape Strategy
  – Michael Porter discusses his five forces model that is used to
  describe industry dynamics, which are important to consider in strategic
  approaches.

Please watch this video: How Does Google Make Money?
This video explains how Google uses information to make money. Google
collects information from websites and adds it to its search engine. You
type information into Google search and Gmail,
and Google stores that information about you. Android devices send
information to Google that is used to determine traffic patterns for
Google Maps and to send you ads for businesses based on your location.
Although Google is a technology company, it makes money from
information, as this video explains. In your paper for this week, you
will explore how other companies use information strategically.

Chapter 1 and the videos above describe Porter’s Five Competitive Forces model.

ASSIGNMENT

Summarize each of Porter’s Five Forces
as they relate to Google, and the video mentioned above. Discuss how
Google uses information to remain a competitive force, and how it
protects itself from competition. The paper should include a summary of
each “Force”, a summary of how it remains competitive, and a summary on
how it protects itself from competition.

Your paper should be in APA format and 3-4 pages, not counting the
title page and reference pages. Make sure you have in-text citations and
a reference page. The rubric for this assignment can be viewed when clicking on the assignment link.