• Home
  • Blog
  • Discuss the benefits and drawbacks of using database marketing.

Discuss the benefits and drawbacks of using database marketing.

0 comments

Database Marketing
This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing centers on gathering customer-based information such as gender, age, occupation, and lifestyles. As an example, to better understand the wants and needs of patients and their families, the Happy Valley marketing director monitors activities on the long-term care center’s web page. Data is collected regarding specific links viewed such as activities, skilled care services offered, and physical therapy. If a certain link is viewed more than other links, this could indicate to the marketing director that potential patients and their family members prefer specific amenities or services. Those amenities or services would then be marketed as a priority for the organization. Considering the marketing plan for your chosen healthcare organization, construct a three- to four-page paper in which you:
Describe your understanding of database marketing and how it could potentially be applied to your marketing plan for the Final Project.
Discuss the benefits and drawbacks of using database marketing.
State the ethical, legal, and HIPAA issues that need to be considered.
Articulate reasons why you would implement or exclude the use of database marketing in your marketing plan for the Final Project.
The paper
Must be three to four double-spaced pages in length (not including the title page and references page) and formatted according to APA
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must use at least three scholarly sources in addition to the course text.
Must document all sources in APA style
Must include a separate references page that is formatted according to APA style
IMPORTANT: PLEASE USE THE MEDICAL UNIVERSITY OF SOUTH CAROLINA LOCATED IN CHARLESTON S.C. WHICH IS MY CHOSEN HCO

Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount! Use Discount Code “Newclient” for a 15% Discount!NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.

The post Discuss the benefits and drawbacks of using database marketing. appeared first on Essay Writers.

About the Author

Follow me


{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}