Week 11: Cultures and Values of South Asia
1st post: Respond directly to the discussion question. To post, click the “Reply” button below the main discussion question. [125-250 words limit]
2nd post: Select one of your classmates’ responses and respond to this post. To post, click the ‘Reply” button found below your classmate’s post. [125-250 words limit] This part you will do later not now
Two-part question:Various Indian cultures and cultural values are discussed in Banerjee’(2008) reading. Based on the reading, describe one distinctive characteristic that makes up the Indian culture or cultural values and its implications for the marketing sector in India. (How do India’s cultures/cultural values shape their marketing strategies?)
Then, thinking about the U.S., how are American cultures/cultural values reflected in American advertisements/commercials? (e.g., TV ads, paper advertisement, products and packaging, etc.) Describe one or more examples.
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