KEY ASSIGNMENT :
Now that you know everything possible about your customer, how will you connect your message with the customer market segment that you have been developing throughout Weeks 1–3?
For this project, you will create 2 sales opportunities to use to reach out to your customers based on what you know about your industry and product. You will use 2 direct marketing techniques: an advertisement and a sales pitch. The project is separated into 2 parts.
Part 1:
Create a digital advertisement that provides an emotional appeal to reach your target segment of customers; influencing them to buy your product. Include the following elements in your ad:
A logo and/or slogan
A headline
At least 300 words of body copy listing 2 features and 2 benefits of the product
A visual communication element
A 500-word summary of your creative intent that includes:
The target market’s demographics and psychographics; and how the creative ad connects with the selected customers.
Part 2:
This will be an electronic sales pitch or presentation of 500-750 words, including the following elements:
A promotional element, such as a coupon; discount; or buy one, get one free
Explanation of how you will influence your customer to buy the product
Explanation of why you would use the ad that you just created in addition to the sales pitch to encourage a purchase
Primary Task Response: Your first task is to post your own Key Assignment Outline, with details to the discussion area so that other students are able to review and provide suggested improvements to your plan. Attach your document to the main discussion post, and include any notes you feel are appropriate. The purpose of this assignment is to help improve the quality of the Key Assignment Draft you will complete next week.
Respond to Another Student: Review at least 1 other student’s Key Assignment Outline and provide meaningful feedback. Refrain from general feedback, such as simply stating “good job.” Your feedback to other students is most helpful if you not only point out weak areas but also offer suggestions for improvement. The best feedback takes a three-stage approach to identify what was done well, weaknesses, and areas for improvement.
NOTE:
1- I will include 2 word files for other students.
2- In addition, you can find the REQUIREMENTS for this discussion board in these two files. ( example).
3- I need a response for these two other students.
4- The Ferrero file is for Anjali Batel
5- The other file which says Discussion board 4 is for the student Rodchell McNeil
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