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  • Quantitative text analysis is a systematic method
    of coding textual elements into nominal or ordinal categories (numbers
    or rankings) in order to be analyzed.

    A quantitative analysis of texts researches how often a behavior or situation occurs (nominal or numbers), or to what extent (ordinal
    or ranking), not why it happens or the emotions behind it (which is
    qualitative analysis). For instance, with the topic of parent-child
    interactions in TV sitcoms, the researcher might count the amount of
    times a parent gives advice, or a child tells a joke at the expense of
    the parent (these would be the variables studied by the researcher). The
    emotions that this creates, the reactions of the characters and the
    consequences are not part of quantitative analysis (these would be
    qualitative research instead).

    For the Assignment this week you are going to develop a
    quantitative text analysis design, create a coding scheme for the
    variables, collect data, and test the coding scheme.

    To complete the Assignment, choose one of the topics
    listed below and address all the elements. You do not need to write an
    essay; just provide your answers and details for each of the following:

  1. List
    the variables you would like to study. These are the variables in the
    interaction that interest you (conceptualization step). Choose behaviors
    or situations that you can count or rank.
  2. Discuss the sampling methods, coding units, and measurements of the chosen variables (operationalization step).
  3. Develop a simple coding scheme that can be used for the variables.
  4. Collect data.
  5. Code two examples of your data to see how well the coding scheme works.
  6. Provide
    a wrap up of the design. It is feasible? How well would it work to
    gather useful data? Add any final thoughts on the process.

Your topic is:

Host-guest interaction on TV talk shows

Preparing Your Assignment

The body of your paper should be between 500 and 600 words, or about two pages.

  • Use one-inch margins on all sides of the paper.
  • Use a 12-point font such as Times New Roman or Arial.
  • The
    paper will be based on your thoughts and, therefore, will not require
    outside citations. However, if you do cite outside references (including
    the text), you will have to provide the source information. In
    addition, Assignments should demonstrate careful proofreading

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