Assume you are doing a market (feasibility analysis) for 3 different locations (must include at least one emerging nation and NOT Canada)
- What are the major economic indicators that depict favorability for your industry (such as GDP growth rate, per capita income, discretionary income, infrastructure, availability of financing, etc.)
- On what basis did you classify the nations as emerging, developed or underdeveloped?
- Differences and similarities (threats and opportunities) in political, legal, technological and accounting you can identify (with the host nation). Why are these differences relevant when thinking about doing business there?
- Cultural similarities and differences (between host & home nations). How do the differences impact prospects of doing business?
- The competition in the industry in the host countries that you can anticipate. Identify competitors in these countries and the extent of revenues generated (or market share)
- Expected revenue/profitability from operating in these nations. Explain how you arrived at these numbers.
- Choice of one nation from the alternatives by weighing the pros and cons of entry into each and how your proposed company’s strengths can be leveraged.
- What strategy would you recommend for the company in the chosen location/country:
- Consider the type of international strategy (chapter 11). Explain why.
- The mode of entry (Chapter 12)
- Key marketing considerations: 3 Ps
We’re gonna do Celgene Corporation as our company they are a drug manufacturing company, the countries we are going to penetrate are New Zealand, Chile, and Greece
- number of pages does not matter as soon as the parts are fully answered
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