1. Find a Non-Profit Healthcare Organization of your choice.
2. Audit their Marketing Communications.
3. Reflecting on Chapters 7 and 8, marketing communications, identify the key marketing communications strategies they are using and evaluate their effectiveness.
4. Remember to use examples to demonstrate your points and include a snapshot example.
5. APA style, 3 pages, double spaced
Chapters 7​ include:
a.Issues to consider that can impact your marketing communications plan include:
Your corporate, marketing, and promotional objectives
Stage in the product life cycle
Your budget
The audience
b.Five characteristics of effective nonprofit messages:
The power of one
Emotional content power
Personal identity
Facts and reasons
Call to action
the pictures is about Chapters​ 8
if you have any question plz let me know!
Thanks a lot !
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