Instructions:
Examining the external environment for opportunities and threats to a company, brand, and product is an essential step in the development of a marketing strategy. As a new marketing associate with U Drive Transport, you are tasked with examining the global marketplace for expansion opportunities and threats.
Step 1. Use the template starting on page 2 to execute this task.
Step 2. To begin the process, choose oneregion of the world by visiting: http://www.state.gov/countries
Step 3. Choose one (1) country within your chosen region of the world. Locate one (1) major city center within your chosen country and examine the external marketing environment for opportunities and threats.
Step 4. Using Chapters 4 and 5 in the textbook to inform your understanding of the six factors of the external environment in the global marketplace, examine the opportunities and threats to the company, brand, and product of U Drive Transport in your chosen major city center. Be sure to use the marketing language found within Chapters 4 and 5 of your textbook to explain your findings.
Scroll down to access the analysis template.
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U Drive Transport |
Name: Jasmine Foust
Date: Tuesday March 19th 2015
Unit 4 Assignment: External Environmental Analysis
U Drive Transport External Environmental Analysis
World Region: Country: United States
Major City Center: Courtyard Moscow City Center
1. Social External Environmental Factors (Hint: Do the threats first.) |
Opportunities:
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Threats:
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Resources: http://www.state.gov/e/eb/eppd/csr/index.htm
2. Demographic External Environmental Factors (Hint: Do the threats first.) |
Opportunities:
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Threats:
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The U.S. Census International Data Base is located at: http://www.census.gov/population/international/data/idb/informationGateway.php
3. Economic External Environmental Factors (Hint: Do the threats first.) |
Opportunities:
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Threats:
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4. Technological External Environmental Factors (Hint: Do the threats first.) |
Opportunities:
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Threats:
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5. Political and Legal External Environmental Factors (Hint: Do the threats first.) |
Opportunities:
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Threats:
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Resources: The World Factbook
6. Competitive External Environmental Factors (Hint: Do the threats first.) |
Opportunities: Opportunities: (Do the threats portion first, and then figure out how the threats provide an opportunity for U Drive to better compete with competing companies.)
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Threats: Threats (What threats does the competition pose to U Drive Transport? Search for competitors by inserting “car rental companies” in your browser):
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References
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