1. Read “Case 13: Google’s Strategy in 2010” in Crafting & Executing Strategy (text), page C-168.
2. Refer to A Guide to Case Analysis, provided in the student online learning center that supports Crafting & Executing Strategy (text) as needed while completing this assignment.
3. Identify the issues management needs to address. Give particular attention to the topics you have studied in the themes and readings for this module.
4. Analyze and evaluate the issues identified above based on the information provided in the case and additional information available on the company’s website (if necessary).
5. Recommend a set of actions management should take to address the issues that you have identified and analyzed.
6. Your report must be in APA style, 3-5 pages, double-spaced. You are encouraged to include tables or graphs as appropriate for your analysis. (See the Resources page for links to websites that will help you with formatting your work in APA style.)
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