Purpose: The purpose of this assignment is for students to explore further the global operations of a publicly traded hospitality company of their choice.
Written: Your paper should include the following sections.
1. Brief Background of Company and its Operations (approximately 4 pages, double spaced)
a. Please detail the company’s products and scope of operations.
b. Detail where it has a global presence and if it is currently focusing on specific regions/countries for further growth
2. Recap of Most Recent Annual Report (approximately 4 pages, double spaced)
a. Outline the key components of the CEO letter found in the beginning and the company’s overall philosophy and direction. For some companies this might be in a separate document or in their 10-K report
b. What threats/risks has the company identified to its performance and future growth?
c. What strategies/tactics are the company employing in response to the changing global marketplace?
3. Impact of COVID-19 (approximately 6 pages, double spaced)
a. What impact has COVID-19 had on the company and its operations?
b. Are the threats and risks outlined by the company in their Annual Report still valid?
c. What strategies/tactics are the company employing to survive (and ultimately prosper) after the pandemic?
4. Conclusion (approximately 2 pages, double spaced)
a. What is the currently forecasted outlook for the industry segment in which this company competes?
b. What is your forecast of the company’s outlook? Will it survive, by be badly damaged…will it survive and ultimately thrive, etc.? What are the three most important considerations you made when reaching this conclusion?
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