This assignment has two parts, one part to bring to class and the other part to turn in on Canvas. Discuss your answers in fully developed sentences.
Ms. Lisa Bush will be the guest speaker in class. She is a licensed funeral director and embalmer, and co-owns Bush Funeral Services in Leland along with her husband, the Honorable Judge Cedric Bush. She is currently serving her second term as Alderwoman and Vice-Mayor for the City of Leland. She is a board member of the Washington County Economic Alliance, a member of the Mississippi Development Authority Ambassadors Program, and a member of the Deer Creek Promise Community’s Steering Committee. She is also known as Gospel Comedienne, Sister Lucille, “The Delta’s First Lady of Comedy”.
Conduct background research on the funeral home industry. Either type and print or handwrite your response and bring to class on Thursday prepared to discuss. Identify your response with your name and class. Use at least one source for your research and cite it.
- Explain with examples what service characteristics (chapter 2) discussed in class apply to this industry?
- Explain with examples what type of internal and external influences from the Consumer Behavior Model (chapter 3) influence the customers of this industry?
- Explain with examples what some of the current trends in this industry are? This should not be your opinion but facts found in your research.
- Explain with examples what some of the current challenges in this industry are? This should not be your opinion but facts found in your research.
- Explain with examples what opportunities for growth are in this industry?
- Find at least one news article pertaining to this industry and provide a URL to it in the text entry box. Discuss anything interesting you read about the article.
- Develop at least two questions to ask the speaker based on your research and provide them in the text entry box.