I need help with two discussion questions.

DQ 1

Strategies and Tactics

This discussion helps you develop the skills to master the following course competencies:

• Apply theories, models, and practices of marketing.
• Communicate in a manner that is professional and consistent with expectations for members of the business profession.

This discussion helps you develop the skills to master the following objective:

• Compare and contrast the importance and usage of strategies and tactics in marketing planning.

Revisit the MBA6012 Course Alignment Map to review how all activities assist you in achieving the course competencies and overall program outcomes.

Activity Instructions

Why is it so important for marketing managers, when engaged in marketing planning, to successfully deal with both Marketing (Big M) and marketing (little m) elements? What would be the likely negative outcome if a marketing plan paid a lot of attention to strategies and little attention to tactics? What would be the likely negative outcome of the reverse?

DQ 2

Global Versus International Marketing

This discussion helps you develop the skills to master the following course competencies:

• Apply theories, models, and practices of marketing.
• Communicate in a manner that is professional and consistent with expectations for members of the business profession.

This discussion helps you develop the skills to master the following objectives:

• Recognize how marketing planning discipline has evolved over time.
• Compare and contrast international and global marketing.

Revisit the MBA6012 Course Alignment Map to review how all activities assist you in achieving the course competencies and overall program outcomes.

Activity Instructions

We currently operate in a business environment driven by technology and trade agreements that provide companies access to multiple environments. The marketing discipline has been forced to evolve and adapt to this environment. Companies still need to apply marketing planning discipline to be successful in their chosen markets. But different approaches are available to them. With this in mind, discuss the differences between international marketing and global marketing.