Description: Airbnb: Business Model Development and Future Challenges After completing the case, you should be able to understand how the different components of a strategy combine to create a competitive advantage; recognize that although competitors may be able to copy one or more parts of a strategy, the holistic manner in which the different parts combine makes it difficult to copy the entire strategy; and decide between different options. |
Response Instructions Please submit a video (6 min max) of you and your partner presenting your response to the following. Remember to identify what are the key issue(s) in this case or explain what this case is trying to address at the beginning of your Case Response. 1)Apply the VRIO framework to determine core and distinctive competencies of AirBnB. What do you consider its sustainable competitive advantage? 2) Explain Airbnb’s business model. Who are Airbnb’s customers? What is Airbnb’s Value Proposition? 3) Use a Value Chain Analysis to assess the activities of Airbnb. Based on your assessment, what is Airbnb’s competitive advantage and how does it maintain it? 4)Assess Airbnb’’s corporate culture and how it might affect its future growth with respect to its legal challenges and competitive threats? |
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