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Individual Work: Essay (50% of Final Grade) Individual ESSAY (minimum 5 pages an

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Individual Work: Essay (50% of Final Grade)Individual ESSAY (minimum 5 pages and maximum 10 pages – A4 – 2.5 marginson all sides and 12-point font, Arial or Times New Roman, 1.5 spacing)Topic:As we are now learning to live with the COVID-19, how should luxury retail evolvein the near future in order to meet the new customer expectations? How shouldluxury brands redesign their new luxury experiences and retail stores? How shouldretail employees be trained? How should brands develop their relationships with theircustomers? Please use specific sources and/or data to support your arguments.You may consider how luxury stores should take into consideration that consumersare increasingly familiar with online shopping during the pandemic and physical storesare no longer a compulsory distribution channel for luxury goods.Recommended reading: in anglais (how the covid-19 Crisis affected the luxury in2020)

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