Do you think Google is a successful company? What practices support the Google business model? What else can Google do to ensure that it remains an entrepreneurial place? What other steps can Google take to help keep Google “Googley” to avoid bureaucracy and maintain rapid decision-making?
In
the case “Innovation Strategy at Microsoft”, Ray Ozzie, Michael Steep and the
Innovation Team were responsible for delivering innovative business models to
fuel organic growth at Microsoft, but it was not clear how to do this. Now they
ask the following questions: “Where do we go from here? Ninety thousand
employees and countless large and small businesses all over the world depend on
Microsoft. Our way of doing things has resulted in great success over the past
30 years…But is it sustainable?” Try to answer these questions.
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