Lets say someone has been elected philanthropic chair for a sorority or fraternity. Past fund-raising events have

Lets say someone has been elected philanthropic chair for a sorority or fraternity. Past fund-raising events have

been well attended by members, but lacked buy-in from alumni and community members. The organization is planning to host a barbecue picnic during homecoming to raise money for the local Boys and Girls Club. The point of this event is to persuade not only students, but also alumni attending homecoming to participate in the fund-raiser. If in this position what persuasive techniques would be the best to employ to encourage students to attend? What different techniques would be needed to use to reach alumni?